Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean […]
July 15, 2008 by
How to Make Brand Champions.
How many times has an existing customers asked you if you also do this or that? Your employees – how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag […]
July 5, 2008 by
Happy 4th of July!
Happy 4th to everyone! Hope you’re enjoying time spent with family and friends on this holiday. For fun, here’s a great apple pie recipe for your dinner today, who doesn’t love a good slice of apple pie with icecream? Grand Ole American Pie Ingredients: 1/3 cup butter, melted 1 teaspoon cinnamon 1 pound Golden Delicious […]
July 3, 2008 by
People – ya gotta love ’em!
If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media. I regularly drop into blogs and […]
June 27, 2008 by
Put Your Wrench On The Branding Team
So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers. One of the […]
June 17, 2008 by
5 Tips To Branding A Powerful Presence
If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand – CONSISTENCY. One area […]
June 2, 2008 by
How to Crack the Opportunity Puzzle?
I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that Paywiz, in […]
