Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
December 3, 2013 by
5 Tips to Get Your Podcast Started Fast
‘Podcasting Renaissance’ – the fever that has caught the business owners badly. All are after having their own podcasts…rather their own Internet Radio Show. Well, the reason might be the huge benefits that Podcasting have: Big or small, all business can use Podcast as a branding platform. Since podcast is simple and inexpensive […]
July 22, 2012 by
Don’t Copy Your Competitor.
This afternoon I passed no fewer than 4 trucking company vehicles all sporting corporate logos that had a swish icon. They were either horizonal or vertical, red or blue. I’m sure if we check back with each of these companies, none of the images existed before Nike and their swoosh became synonymous. I imagine none […]
June 28, 2011 by
Translation Services For Small Business
In today’s global economy, you may be missing out on multiple market segments by not using a professional translation service. You might think targeting an international audience is only essential to big businesses. In fact, it’s even more important for smaller companies to break into the global marketplace. If you wish to expand your business, […]
September 25, 2008 by
Branding Your Kids – the next BIG thing?
I’ve got these good friends of mine who live in Kentucky. It has been a pretty traumatic summer waiting for college season to arrive. You see, they just sent their only child off to his first year of University. They are so very proud of him. He didn’t have any scholarships, well-placed contacts, or remarkable […]
September 14, 2008 by
Dork Your Brand!
You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub down the street. Who needs all those consultants and brand gurus when you can keep your hard-earned beer money and find the cheapest student or […]
July 23, 2008 by
THE introvert’s guide to selling
Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean […]
