The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate
Branding, Business, Employer Branding, Marketing, Personal Branding
June 2007
Branding, Business, Employer Branding, Marketing
How Off-Brand Thinking Will Cost You Money!
If you’re going to go through the process of analyzing and strengthening your corporate brand, one thing you must discover
Business, Internal Projects, Marketing
Question: Why? Answer: Why Not!
During our college years, many of us probably heard the urban legend about the final exam that had only one
Branding
Wave Your Brand Flag High And Proud
Remember when you were a kid and you had one of those flags on the back of your bike? It
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed
Branding, Business, Marketing
Marketing And Selling Your Events Online
A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used
Branding, Business, Marketing, Personal Branding
Why “Differentiate” is a Dirty Word
The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our