Brand Identity: What’s Your Threat Level?
The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to
The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to
As we recently discussed, many companies adopt a superficial brand. It sounds good, it uses the right buzzwords and it
When we speak in front of an audience, what is it we are saying about ourselves? You have to agree
I love the story about the old African American woman who’s informed by someone that she should do this, and
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his
In North America’s industrial heartland where the automobile is king, industry is going through some trying times. As a result
I just returned from a conference, which had over 100 exhibitors in the exhibit hall. In over 20 years of