Brand Identity: What’s Your Threat Level?
The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to
Branding
2007
Blogs & Blogging, Branding, Marketing
How Are Blogs And Brands Related?
As we recently discussed, many companies adopt a superficial brand. It sounds good, it uses the right buzzwords and it
Branding, Business, Internal Projects, Marketing, Personal Branding
Public Speaking: How to put your best foot forward
When we speak in front of an audience, what is it we are saying about ourselves? You have to agree
Branding, Business, Personal Branding
Are You Running Your Own Race?
I love the story about the old African American woman who’s informed by someone that she should do this, and
Branding, Business, Employer Branding, Marketing, Personal Branding
IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his
Branding, Business, Employer Branding, Internal Projects, Marketing
Stronger Sales in a Slow Economy!
In North America’s industrial heartland where the automobile is king, industry is going through some trying times. As a result
Branding, Marketing
Branding at a Trade Show
I just returned from a conference, which had over 100 exhibitors in the exhibit hall. In over 20 years of