Fueling Small Business Success

ed roach

Who You Are, How You’re Saying It and Do They Care?

By Ed Roach / November 11, 2008

Your corporate brand essentially involves two parties – you and them. It is the key in marketing yourself to be

By Ed Roach / October 22, 2008

How many of your clients believe they are an apple ripe for the picking? They believe in the old adage,

By Ed Roach / October 7, 2008

It is exactly these economic times that branding importance comes into play. When I sit down with corporate branding teams,

By Ed Roach / September 25, 2008

I’ve got these good friends of mine who live in Kentucky. It has been a pretty traumatic summer waiting for

By Ed Roach / September 7, 2008

Day in and day out we run our businesses the best we can. Like anything else in flux the edges

By Ed Roach / August 25, 2008

Positioning your brand is probably one of the most important aspects of branding. It is the unique strategy that will

By Ed Roach / August 14, 2008

There are aspects of our business life that are challenges. When I blog or when I design or consult, I