Fueling Small Business Success
Has your competition ever accurately described what you do to a potential customer? My guess is not so much. Most
When ever I sit down with owners of companies it is inevitable that the question arises, “When will branding help?”
As entrepreneurs, we often rush to get a project out and to market. Even though some parts of the process
Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing.
• You use many inconsistent color schemes in your promotional materials. • You don’t always use your logo in your
I’m struck lately by large companies who say one thing but clearly speak out of the other sides of their
As I sit typing this month’s newsletter article, I remind myself that all my subscribers are experts in what they