Digital Product Marketing: Five More Ways to Promote Web Sales

In a previous article, I provided some of the essentials to promoting a digital product online. If you didn’t take those steps, revisit  Marketing Your Virtual Goods: 5 Essential Practices for Online Content Creators to benefit from low or no-cost methods of getting your product visible. Now that the basics are out of the way, here are 5 more techniques to not only get noticed, but convert prospects to sales.

1.  Samples & Reviews

Find outlets for articles you can write to provide help and advice while stealthily marketing the eBook. You can use article farms like Ezine Articles or Articles Base, but you can also search Technorati for comparable blogs online to your topic that have tons of traffic and accept submitted material from writers. Your submissions may contain text links or an author’s box that links to your eBook landing page(s). You have a couple of strategies here:

  • Submit articles that are no-cost chapters from the eBook. Never give away the whole book, but a great chapter that provides value and tantalizes the reader for more.
  • Write a book review about your book using an author alias, so it isn’t you reviewing your own work in the eyes of the online world. You can find 3rd party evaluators for your book by Google searching or visiting gig-oriented web sites like Fiverr.com.

2.  Purchase Visitors Directly

Using Google Adwords or any other internet ad forum, market your eBook within your permitted daily budget to drive people to your landing page. Facebook Ads, for example, can be very targeted based upon characteristics of the members in their database, segmented by age, region, language and activities. Now your ad is only served up to those who match the requirements, strengthening the odds that any visitors are really potential customer for your eBook and not simply money-wasting curiosity seekers.

3.  Joint Venture Alliances

If you don’t presently have a large email list, it will take a while before you have any reach to make headway with email marketing. That’s OK. Take advantage of business publications (start with the ones you read) that complement your subject to use their large distribution. How?

Contact the publisher or author and provide a commission for the good will of that individual or organization to promote and furnish an ad about your eBook. Learn how big the email list is. You can lease the list too, but may be able to get free access to it using the commission strategy. Don’t be pennywise; give the list operator 50-75 %. It’s a digital book! Your cost of delivery, once written and online, is null.

4.  The Amazon Jungle

Capitalize on the ridiculous amount of traffic that Amazon.com has of folks interested in reading books and sign up as an author. Amazon has a detailed policy for getting your eBooks online and priced on their website, and for this approach you don’t even have to manage the ecommerce. They do. As an Amazon.com affiliate, you can list your eBook alongside any others you are interested in on your website and earn commissions when your eBook is clicked through and purchased.

5.  Affiliate Promotion

Just like the JV example above, offer your book with similar commissions to affiliates who can sell it on their own web pages. Google search “affiliate marketplaces” or simply visit Clickbank, the largest affiliate marketplace for electronically downloadable products, and follow their set-up process to get your eBook listed and accessible for internet marketers, most of whom you will never see. Make the commissions attractive to get affiliates that will get results. To use this strategy like a pro, you’ll wish to produce several static and/or dynamic banner ads in standard sizes that your affiliate partners can retrieve and use on their websites to market your eBook.

How to Miss the Boat on LinkedIn

LinkedIn is a rapidly evolving social media platform that appeals more directly to business people than do Facebook and Twitter; specifically, business-to-business (B2B) possibilities. You undoubtedly know that. Most of those folks want to be successful with LinkedIn promotion and generate new leads, business, or career opportunities. What you might not know is how exceptionally you can fail on LinkedIn as a busy entrepreneur or small business owner. It’s easy! Just follow these 10 easy steps.

  1. Leave Your Profile Summary Blank
    This is crucial to failing on LinkedIn. Lots of people want to turn up in People searches, but not a radical like you. Leave that Summary section blank since it is the key area that the LinkedIn search, and Google for that matter, index to learn about your worth. Who wants it? Invisibility rules!
  2. Restrict who can contact you
    People can be completely bothersome, so keep your configurations such that you’ll decrease contact with them. Go to your privacy controls on the Settings tab and pick the most reducing restrictions, like switching off your activity broadcasts (you’re not doing them anyway!), making certain only you can see your activity and networks, and ensuring that you view other profiles anonymously. Victory is yours.
  3. Ignore past work experience
    Fact says that no one is bothered about your past work history anyway, so only write about your ongoing work. Remember the KISS principle, so keep it short and sweet and avoid using unnecessary phrases that these SEO types call ‘keywords’. By uploading just one job, you won’t have to worry about having to both with the monotonous writing of keywords in your former roles either.
  4. Don’t post a photo
    Photos are for models. As an engineer, consultant or other business expert your work speaks for itself and your face ain’t your money-maker, so screw the personal comfort level that people since birth seem to feel when they see a real person’s face behind the computer terminology. This is work, not just socialization!
  5. Ignore References
    These are forged and everyone knows it, so why bother. Who cares if LinkedIn references really link back to the referrer for effortless proof of who’s doing the talking? If I ask other business schmos for references, they’ll just want something back from me, and who has that kind of time?
  6. Be Picky About Connections
    Hold your contacts close to your heart and only have that few of network associations that you currently do business with, that way you can contact any of them with a request and not feel guilty about it. What good can a large number of connections do for you anyway, they’ll just bother you for their little pet projects you have no interest in whatsoever. It’s not as if LinkedIn operates like Google and those connections are like backlinks that enhance your search relevance to get on page 1 when your keywords are– Ouch! No keywords written into our profiles in an user-friendly way.
  7. Don’t show your work
    LinkedIn provides Applications for you to post more info about you, theoretically to differentiate you from other experts. The “idea” is that when people reach your profile, you stand apart by already showing what you flourish at via slide presentations, case studies, video (ah-hem!) et cetera. Poppycock! Just something else to maintain. Why put something up that only 10 or 20 people may read or look at.
  8. Don’t join groups
    Subject matter interest groups abound on LinkedIn, from job search groups to industry verticals. Who has the time to pay attention to a few “professionals” spout off about one theme or another and post links to their websites to develop dialogues. Besides, why should I share my useful knowledge about my market for FREE? I’m not crazy! I get paid to offer expert discourse. Damn straight!
  9. Fill it out and quit it
    The charm of a LinkedIn profile or any site is that once you get it ‘live’, you are done with it for good. The more you change it the more you can upset your search engine ranks, no? That is the perfect slogan for LinkedIn implosion. Don’t you wish you came up with it? Changing things around requires a lot of work on top of it all. Post the dang thing and be finished with it.
  10. SPAM your contacts
    If you’ve got a few contacts, you can make it even less by making regular inquiry or pitches to sell your product or service or go to your website. Connections will leave you faster than if you attempted to eliminate them, because they’ll do it in bulk, so send out a few extremely smarmy emails every week and your LinkedIn demise will be complete.

The reality is, you aren’t striving to fail on LinkedIn. You desire to succeed as well and develop more LinkedIn business leads and use LinkedIn as an authentic advertising tool for your website, but possibly you just don’t know how. If you’re like a lot of business owners, however, and can look at yourself under the microscope and see any of the Top 10 LinkedIn Failure Techniques listed above in your talk or actions, perhaps it’s time to question assumptions and alter your approach. It’s opposite day and this ain’t Seinfeld, so have a look at what NOT to do, and do something else and then notice your LinkedIn stats soar and your phone start to ring.

Marketing Your Virtual Goods: 5 Essential Practices for Online Content Creators

The domain of cheaper and cheaper applications, hardware and computing memory has given hundreds of millions of people the option to author and self-publish books, produce videos, music and spoken word audio. If you have something to say, there is a good chance that you can afford to get it down in a tangible enough format to sell, and if it is superb content, there is an audience for it. But exactly what are the best ways to steer people with open pocketbooks to it with the billions of digital products out there? This two-part series will present you 10 methods to get the word out and the revenue in.

I’ll use the electronic eBook as the example in this article, but the same methods can be applied to videos, music and any other product you can deliver on the web.

Why digital products?

Low-priced but professional electronic publishing enables relatively easy production of saleable, written works of value by bloggers and category experts. Authors are capitalizing on low-cost, limited run publishing of hard copies, and that’s great. Keeping the product digital keeps the work in the cyber-universe that has zero cost of delivery once the charge card clears.

The goal for every eBook writer is to get noticed, read, and make a profit on the results of her labor in producing the book.

Sound uncomplicated? It is, but it isn’t easy. Online marketing an eBook involves a variety of corresponding tactics to get eyeballs viewing and cash flowing. You can buy traditional advertising in print periodicals and magazines and classifieds, but let’s restrict this discussion to the online world.

Here are 5 winning practices that will help any writer, small business person or entrepreneur attract readers and profits:

1. Provide a Destination

Every different product you make can have a landing page if not several landing pages. This is the eBook specific site (myebooktitle.com) that makes use of either a written or video sales letter structure to talk about all the reasons people should purchase your eBook. Landing pages are a conversation unto themselves, but should have as many 3rd party testimonials ranting about the book and its material as possible. Every landing page winds up in a call to action to purchase the book online, for a limited time discount cost.

Note that landing pages don’t have to be on your own domain. You can create a fan page on a site like Squidoo that is cost-free to establish and capitalizes on the SEO and visitors that the main Squidoo website already has.

Wherever your landing page is, ensure it is SEO optimized around key phrases and even your geographical area. This gives it the best opportunity for high natural search result ranking.

2. The Social Pimp

This one should be undeniable. Promote your eBook landing page in your Tweets, on your Facebook page, in LinkedIn groups, your YouTube channel, and on all other social media outlets where your book can be seen, forwarded, re-tweeted and more. Don’t rely on this as your foremost method, but if you have fantastic content and a memorable message, you just may go viral and then the sky’s the limit.

3. Internet Press Releases

Write a press announcement or a collection of them about your book, its release and availability, and submit to paid news release sites like PRNewswire.com and/or low-cost/no-cost outlets like PR.com. Make it compelling and link to your page for purchase.

4. The Power of the List

Don’t have an email list? Shame on you! Your personal or business website should have an email sign-up list where people opt in to hear from you. But why would they do this? I’m sure you’ve seen sign up forms that say, “Sign-up for our email list!” Gag me with a pitchfork! Unless the site carries gravitas and heavy name awareness, no one will register for your list without a lead magnet. A lead magnet is the freebie, the free offer that intrigues the reader enough to cede his email address to get it.

If you just created an eBook, your magnet may be 1 or 2 free chapters of the eBook. Gather email addresses while enthusing people with the free chapter content, tantalizing them for even more. You, of course, now send them customized email messages from your email marketing partner (Constant Contact, I-Contact, MailChimp, etc.) that are timed auto-responses from the day they first received the chapters. Each subsequent email gives them an option to click through to your web page and buy.

5. The Email Footer

This is the easiest technique I know of to get folks to a product landing page and it costs you absolutely zero. Yet I am surprised that it is the one that is often forgotten. Every email you send should have a standard footer that represents you. It typically has a name, title or something appealing about you, and some way to get in touch with you. It should also have your site linked or whatever other page you might want to steer people to, like a LinkedIn profile. You can use an anchor link, like Get Your LinkedIn eBook now, or spell out the link beginning with http so it reads http://www.yourlink.com and will be visible in text-based email browsers too and a live hyperlink in most email browsers. Emails get forwarded, copied, and otherwise shared. You never know who is viewing and clicking.

LinkedIn Polls: How to Reach Your Audience

LinkedIn has surpassed merely being a site for aspirant unemployed guys to linger awaiting their next big break. It’s a way for business professionals to mingle and engage like-minded people and find the folks who exhibit expertise in their markets on an everyday basis.

Peoples’ viewpoints make for good content. If you review my eBook LinkedIn Profile Optimization for Maximum Exposure, you know that in the chapter on Applications I touch on polls on LinkedIn but didn’t have a lot of detail to go with it. Here is a bit more on LinkedIn polls and how to utilize them.

My First Poll– Quality Not Quantity

In order to more fully analyze market demand for a product I was creating on Executive Video Interviews for business leaders, I put up the following poll on LinkedIn.

LinkedIn poll, web video poll, best web video, web video for small business

So what did I find out? Well, definitely I found out more people like utilizing web video for product demonstrations, something not all together surprising granting the simplicity of filming something live and uploading it on YouTube.

But did I really figure that out?

With only 16 replies, I’m no number cruncher but I’d say this is missing statistical significance. I had hoped for a lot more to respond to the poll. After all, I posted a link to it on about 20 LinkedIn groups. There should have been thousands of responses right?

Survey Tips

Here are a few things I found out regarding making use of this poll to interact with the small business community:

  1. There is a ton of noise at LinkedIn. Readers won’t notice or even care about your poll excepting that you MARKET THE DICKENS OUT OF IT. That means posting in the Groups, tweeting multiple times, and making use of Facebook and other social media to the max leverage you can.
  2. This is an inkling, but I think that my Executive Video Interview responses don’t tell me that much about receptivity to my product. Why? Because people haven’t seen it it yet! Two of the 3 responders to this poll on that item were customers of mine who had them done. Since there is no one else I know who does this like me, that insider information twists the survey’s results. Which way I am still debating. Since I took this poll down, industry understanding is advising me that my sample portfolio of client interviews is mustering up a lot more interest than a survey with a product not widely known. LESSON: All forced choice results need to be commonly known. For item acceptance (like this one), poll based upon product outcomes, not the label of the item.
  3. In some cases the most intriguing facts are the feedback written by individuals who fill out the poll, explaining what they have done for their company (in this case). Don’t neglect that gold.
  4. Marketing the poll in specific groups only marginally related yields no outcomes. Because I use web video to aid businesses, I got more LinkedIn Group results from a group on Web Video with only a couple hundred, dedicated experts. The complication here was that some of these people, being connoisseurs in web video, may have been informing me what they specialized in, not what small business wanted.

Linking Up with LinkedIn Surveys

LinkedIn designs a terrific poll and it’s simple to put together and put online, but it has 2 problems:

  1. LinkedIn only keeps each poll for a month or so. You need to be able to market it and market it fast because you have a deadline to gather your information. Fact is, in most polling circumstances; they’ve done all they can in just a few days, so LinkedIn has a point.
  2. You can’t publish the survey on your LinkedIn profile; you can just put it in your status update and publish to Groups. If you’re enhancing your profile you know you are posting updates every few days at the minimum. Saving you would like to become an irritating spammer on LinkedIn Groups, you won’t publicize your poll there beyond once or twice every few weeks. This means that on LinkedIn itself, your poll has limited staying power other than in a generic Polls site, and typically speaking, people aren’t surfing that searching for something to do.

Not a big deal. Here are a few ways to influence surveys in LinkedIn:

  1. Embed on your Blog
  2. Tweet out to your favored hash-tag trends and followers
  3. Facebook post it for your followers

What about kinds of queries for surveys? Well, if the poll is something you just want to get responses to, write to low common denominators like popular culture or government. Everybody has a thought on them. If, however, you are wanting to find certain niche information about your company or market, as I was in this case, do everything you can to reach the audience to the niche so that they are interested in it enough to want to know the results themselves, or just live with a low response rate symbolic of your target reader size.

One way to do this targeting is to put your survey in a blog write up or article and submit to search engines. Through SEO your article will be read by those who discovered it who were trying to find it, and prospects are higher they vote on the poll. In the next few days I’ll be doing this with one more LinkedIn poll on marketing techniques for small business. Get statistically significant results, particularly if they are unanticipated, and you have produced a sound bite that you can now leverage with, you guessed it, another article, a press release to news outlets, or posted as an item of interest on your website.

Virtual Meetings on the Cloud

This is part of a series I am writing on virtual collaboration and fads for CEOs, small business owners, and entrepreneurs. It looks at best habits for virtual video-conferencing technology and the methods for keeping people interested using instruments from the cloud.

In this Vlog I talk to Phil Montero, president of Montero Consulting and originator of YouCanWorkFromAnywhere.com and TheAnywhereOffice.com. Phil’s avocation is collaborating with small to mid-sized business leaders in setting up the technology, training and tools for working virtually and leading online.

Virtual Trends

Phil sees the biggest trend in digital collaboration among CEOs as just that there is more of it, and it is a pattern that won’t be broken anytime soon. In many cases, online colleagues may collaborate for entire years and never meet face to face, yet still enjoy an effective business partnership.

Making the Choice for Technology

Virtual leadership prosperity hails from finding instruments that serve the sensible objective without getting in the way of people wanting to know, like and trust one another. That is still critical to people in any job atmosphere.

What gets you nearer that works continuously and shrinks the virtual distance between any virtual associates?

Cloud-based instruments such as Skype Video, Skype Screen share, Google docs and an array of mobile apps have lowered the cost of getting together from around the world. Moreover, the always expanding reach of Wi-Fi connections and hotspots has increased the value of mobile tools, and cloud application developers are trying to keep up.

Online Meeting Habits

Once the technology hurdle is mastered, not as effortless as you would imagine, today’s CEOs and Executives need to face the human aspects during online meetings. Attendees who are on the team with even the best intentions and determination will stray and start to multi-task throughout a monotonous session. To get and maintain max engagement, Phil recommends…

Short and Sweet

There is a fad in the physical meeting area to attempt to shorten meetings as a result of the huge time commitment required on the part of all attendants. Amplify that for online meetings. Want a 60 minute meeting? Break it into 3 20 minute meetings if feasible. It’s less convenient for you but more appealing for participants, and that means they are more useful after the meeting.

Prior Preparation

Send out an agenda in advance so people can prep, not just for their sections but to get their heads around what is going to be covered.

Keep Them on Their Toes

Call on people randomly to verify understanding. Just a few instances of being blind-sided will develop the aggregate consciousness of keeping involved to prevent the opportunity of broadcasting being unready and enduring the slings and arrows of your colleagues.

Tech Deadening

In a method I call Tech Deadening; the virtual technology decreases the enthusiasm of leader communication in reverse percentage to how far you are from the real thing. For example, video is the next best thing to being there, but it isn’t being there. Only teleconferencing? Your listeners are even further de-sensitized. Texting– you understand.

Leaders need to be aware of this and overemphasize tone of voice, gestures, expressions and their Knut Rockne speeches to connect.

Private Consulting: Find Your Niche

What is the quickest growing business in America today? Consulting. Not only are there more small businesses than ever in American history forming, but an ever increasing number of those businesses are that of private consultants. Why is this? Is it the Obama economic plan? Has government developed these “new” jobs as is so often the claim? I think I speak for most of you when I say the response is, “Obviously not.” The new consulting businesses popping up around the country are a direct outcome of corporate downsizing and the difficulty in securing professional employment. As major corporations are downsizing on technocrats including engineers, human resource professionals, and MBAs, Vistage-style consulting firms are bred from the suffocating corporate carcasses like a Phoenix rising up from the ashes.

There are three explanations why these professionals, all of a sudden unemployed, become consultants:

  1. They’re experts with technical skills and talents. They’re too proud to work at McDonald’s, Wal-Mart, or collect food stamps from Mother Government. The case for motion for starting their own business hit like a sludge hammer on a rusty nail when they were laid off.
  2. Other big corporations, long the symbol of corporate standing and security, are downsizing too. There just aren’t as many professional jobs in corporations. But the work still needs to be done, so the big boys are outsourcing. This shift in the technical marketplace has lit up light bulbs over the heads of thousands in the recent 5 years.
  3. They aren’t good enough to make a living playing pro golf.

Are all these companies going to obtain success in lobbying for the seeds spread by Microsoft, Facebook, and General Electric? Well … No. There are still critical business success factors which need to be demonstrated by these new S-corps. As I own and run my own small business growth consulting firm, here are some of my own poignant reflections and tips for getting started in this hot industry.

But Why?

If you wish to make a living as a business advisor, you first must find a more enabling “Why?” than the 3 reasons I just offered. Being driven into a career switch is generally not the ideal way to assure lasting success. But don’t lose heart, even if that’s how you began, you can rapidly come to realize other, more powerful reasons for being your own employer, like:

  1. Self-Employment. Set your own hours and take vacations when YOU want to.
  2. Freedom to plunge into any niche market that intrigues YOU. Your interest and passion are key motivators when times are tough.
  3. Retire when YOU want to. This isn’t dictated by a corporate scheme.
  4. Establish your own salary. You never again have to grumble that you’re worth more than you earn. As a consultant, you’re worth exactly what you make!
  5. Your job is as safe as you make it.
  6. You do business where you want. Home, office, or villa in the south of France.

As soon as a consulting business is underway, these justifications must be convincing enough to push the directors through the hard times, documentation, and trivialities that your own business will surely bring.

The next thing that prospective consultants have to do to accomplish professional success is to define the span of the business. The means to do this is to first take stock of yourself and any workers that you may have. What are your technical strong points? Weak points? Interests? The parameters of the services that are provided should play on the technical strengths and hobbies of the consultants and steer clear of the weak spots like the plague. You may ask, “Why is that necessary?” to which the answer is, the best way to use a life preserver is to never get in water over your head. Sticking with your strengths prevents drowning. Clients and Competition You’re excited about starting this company! You know what you want to consult on! What next? Before making the leap, it’s a great idea to know and be able to define 3 things:

  1. Is there a niche for my services? Who will my clients be?
  2. Who else does what I do? In other words, who is the competition?
  3. Why am I superior to those folks in number 2?

If you are offering spectacular vistas of the sunset from your eastern facing terrace, you’ve got a problem! If there is no market for your services, quit for now, flip some burgers to pay the bills, and re-think it. If there is, you’re not out of the woods yet. Someone else may do what you do. In fact, maybe a lot of people do what you want to do. If that’s the case, you’re going to have to permeate their market, because unless you get exceptionally lucky and catch a consumer on a good day, you’ll probably have to take somebody else’s business, which means you better have a powerful good response for number 3 … Why you’re company is unique and more importantly, offers more worth to your client!

My wife sold long distance for about a year and got out of the business. She told me that it is one of the most competitive industries to be in. Why? Because everybody has a telephone, and 99.9 % of those people have long distance service. It takes one hell of a sales pitch to make someone want to swap something that most of them are at ease with, especially in the 30 seconds you’ll probably have before they hang up! Think Energy Choice for another illustration. Telling them why you’re better necessitates creating recognition of a problem that the prospective client may not even know they have. This is the most crucial factor in making a living consulting! You can be the finest engineer, accountant, or paralegal that there is, but if you can’t plainly explain what sets you apart from all the rest, then practice this, “Hello. Welcome to Wal-Mart. Have a good day!”

The Many Hats You’ll Wear

Without covering the entire field of “Consulting for Beginners”, the final thing a determined young, or old for that matter, consultant needs to be is fashion aware. Unless you happen to have bankrolled six figures of seed money for your business, you are going to have to wear a lot of hats, and if some of them happen to mismatch with the rest of the outfit, it will be the ultimate business faux paus. For example, as an engineer at IBM, my typical day may have revolved around the marching orders of running printed circuit peel tests, resolving a processing problem on line number 3, and going to a status meeting to present to my management when I’m going to finish the new inspection machine. Intriguing stuff, I know, but as complicated or not as this may sound, these duties are fairly restricted in scope if not technical complexity. They’re all engineering duties!

For my consulting business, I have to juggle a lot more eggs, and if one hits the ground, “Splat!” A partial list of some of the “hats” that I, and most start up consultants, must wear are those of the…

  • tax accountant,
  • salesperson,
  • receptionist,
  • trash collector,
  • shipping and receiving agent,
  • personnel manager,
  • purchasing representative,
  • accounts payable and receivable clerk,
  • travel agent,
  • customer service agent

Eventually, many of these functions can be passed on or farmed out, but until the company has a full plate of clients to feast on, these tasks normally fall on YOU.

There are many other avenues of expert consulting that I could explore with you, but that would take multiple days and I’d have to charge you ten thousand dollars for my time. Suffice it to say that if you believe you might want to join the ranks of us consultants, make sure you want it for the correct reasons, that you know exactly what it is you want to consult on, you know your niche and your market knows you, and do your calisthenics, because you will need to have Gumby-like versatility to do it.

Pertinent Content and Popular Keywords

As a small business owner or CEO trying to broaden your internet target and get noticed, I’m sure you’re aware of the significance of new, fresh, recurring content on your site of all kinds. When it comes to written material on page copy or blogs and articles, you need to have the ability to write well, inform and entertain, that’s obvious. That’s for your followers. But if you can’t write as well for Google and the other search engines to maximize your material for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This post offers a frequently talked about yet misconstrued technique to help you make your content relevant and explode your SEO online.

Keywords and Google

Maybe you’ve heard of Google Adwords, Google’s main pay for placement tool on their mother of all search engine returns. You may have run a campaign or I bet you’ve at least been solicited by Google Adwords “professionals” to run your campaigns for you to help you pay less per click, otherwise known as PPC.

Well, Google provides a free tool to help you select keywords and phrases depending upon how much they are searched each month and how much opposition there is from other marketers. It’s called the Google Adwords Keyword Tool and while it is created for advertisers, it exposes plenty of clues about search engine optimizing your written content (or video tags) for your page copy and blogs. Unlike what many believe, you do not have to have an Adwords account to make use of this tool, and here is the link, so save this: https://adwords.google.com/select/KeywordToolExternal link so you can use the tool later. If you need help with the tool, my instructional video to see exactly how to use Google’s Keyword Tool.

Uncomfortable Behaviors

When I write I like to write for the readers. I’ve seen too much content composed for search engine optimization that really stinks to the point of being unintelligible, stuffing keywords into sentences. It’s awkward to write like this for me, and perhaps for you, because it just feels odd and you can end up with an article or blog that seems bogus. Here are a few ideas for getting adjusted to it:

  1. Utilize the Adwords Tool first and come up with 3-5 keyword (phrases) for your site, using high-traffic, low-competition keywords where possible. Keep them on a list in front of you.
  2. Lay out your paragraph or article in consideration of the phrases you selected for SEO. It might give a different slant than you first had or take you down a different path that you know interests the people out there.
  3. Write your article dropping in the key phrases on your list where they click. Add a check mark every time you use a keyword, and you can use variations of a keyword to not sound too repetitive (spot gold, spot gold prices, spot gold pricing, gold prices).
  4. Re-read for balance and content flow, and edit where necessary.

That’s it! Get used to that process and it will get easier and easier.

Resource:

Watch my instructional video to see exactly how to use Google’s Keyword Tool.

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