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Join Me In Vancouver, BC (Where I Live!)

Vera Raposo Written by Vera Raposo
on April 30th, 2008 / 6 Comments / Print this

It’s not often I get a chance to get out and get to seminars. With 3 kids, a cat, and a husband this Small Business Mom is working hard getting kids to and from school along with all of my business responsibilities. But I have got to take the opportunity when it hits my own [...]

How To Make Compliance Branding Work For You.

Ed Roach Written by Ed Roach
on April 28th, 2008 / Leave a Comment / Print this

No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice. These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, [...]

Writing Reviews Reinforces Your Personal Brand Online

Krishna De Written by Krishna De
on April 28th, 2008 / 1 Comment / Print this

If you are looking to position yourself as a thought leader in your field, one of the opportunities that many people forget to use is that of becoming a central resource for their clients and potential clients.
By keeping up to date with the leading edge thinking in your area from books to research, or even [...]

Selling The Pain!

Ed Roach Written by Ed Roach
on April 16th, 2008 / 4 Comments / Print this

When you want to get your message in front of a target audience, you’ve got to be creative in your approach. During the last week, I was planning on attending an industry organization’s annual general meeting with my wife, Rose - who works in this industry. It was her first time taking part in such [...]

How Regulations Benefit Your Brand?

Ed Roach Written by Ed Roach
on April 8th, 2008 / 3 Comments / Print this

After spending years working hard for someone else, you feel that now is the perfect time to forge out on your own and benefit directly from your business experience. Here at Small Business Branding you will find a lot of good sound advice on building a successful business. My contribution to the mix is typically [...]

How To Keep The Brand Alive Under New Ownership

Vera Raposo Written by Vera Raposo
on April 6th, 2008 / 7 Comments / Print this

Branding, like anything worthwhile, takes time. Nike didn’t become who they are overnight and neither did any other large corporation. It takes time for many reasons.
Branding is part of a larger marketing process. Branding has many aspects to it including company personality, logo, mission statement and all of the intricate [...]

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