Developing A World-Class Brand

If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It’s not just about customer service and brand awareness. It’s not that everyone knows your brand, it’s what their perception of your brand is. Here are 3 areas where a brand might drop the […]

Is Your Brand Believable?

Is Your Brand Believable?

I’m struck lately by large companies who say one thing but clearly speak out of the other sides of their mouth. It strikes me that some PR person or ad agency is advising them to put a great spin on everything. Say it enough times and the masses will believe them. Reality has nothing to […]

DominateYour Brand Space

DominateYour Brand Space

Currently, the 2012 Olympics in London, England is playing to a world audience. Everyone is counting medals and having a great time watching the competitions unfold. Amidst all this good sportsmanship, there’s a commercial battle going on with rule #40. This rule disallows any athlete from wearing or exhibiting any commercial product except those sanctioned […]

Branding Yourself Online

Chances are great that your competition is not taking full advantage of their time by promoting themselves properly. Take comfort in the fact that most people will not do the hard work it takes to succeed. If opportunity resists walking through their door, they blame the world for their failure to make an impact. This […]

The Toughest Thing About Branding

The Toughest Thing About Branding

Every day – day in and day out you are your brand. It’s a forever effort. If you know anything about branding you’ll appreciate the fact that a nurtured brand works for you. Understanding what you stand for and delivering on those values, makes for a pretty compelling message to your customers. That goes for […]

The Leadership Brand Principal

The Leadership Brand Principal

I recently sat through a lecture from Vancho Cirovski from Peak Consulting – a culture specialist for sports organizations. The topic was ‘Leadership Culture.’ It was a fascinating discussion and it got me thinking about how it relates to branding. Since my take on branding positions a business as a leader, Vancho’s perspective on leadership […]

How To Take Your Brand Seriously

How To Take Your Brand Seriously

How customers look at your brand sets the wheels in motion whether they will purchase from you or not. What are they thinking? Are they getting what you stand for? Is your image and brand promise resonating with them? How is your positioning affecting how a customer reacts? Here are some observations that might help […]

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