Posts filed under Business Category

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Put Your Wrench On The Branding Team

Ed Roach Written by Ed Roach
on June 27th, 2008 / 5 Comments / Print this

So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]

Make Sure The Pluses Exceed The Pain

Drew McLellan Written by Drew McLellan
on June 20th, 2008 / 7 Comments / Print this

I can remember being a little kid and going with my mom as she changed from one bank to another. There was a display table in the lobby covered with stadium blankets, an AM/FM radio/alarm clock, an umbrella, a camping flashlight and a bunch of other cool stuff.
Free gifts or incentives for changing banks.
Back [...]

5 Tips To Branding A Powerful Presence

Ed Roach Written by Ed Roach
on June 17th, 2008 / 6 Comments / Print this

If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand - CONSISTENCY. One area [...]

ECO-SAFE Blogging

Krishna De Written by Krishna De
on June 16th, 2008 / 6 Comments / Print this

Have you ever come across a website or business blog and have wanted to print out an article or blog post but find that there is no print icon on the web page or blog site?
I always think that we need to make it as easy as possible for people to access our content from [...]

Hey pal, can ya gimmie a boost up?

Ed Roach Written by Ed Roach
on June 8th, 2008 / 6 Comments / Print this

When were kids every day was an adventure. The neighbourhood was filled with other kids our age and we played different games all the time. We climbed trees, ran short-cuts through other properties, raided fruit trees - all kinds of kid things. One thing that was consistent was our reliance on one another. There [...]

Please Don’t Ignore Me

Drew McLellan Written by Drew McLellan
on June 6th, 2008 / 5 Comments / Print this

Nearly 70% of business lost in America is lost due to post-sales apathy.
Amazing isn’t it? We spend all this time and effort luring them to our business. We seduce them on the sales floor. We listen attentively to their problem and help them find a solution. We gave them a fair price. We smile and [...]

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