Posted on August 28, 2009 by Ed Roach

ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that I can’t!
TWO:
I hate having to remind businesses that their brand is more than their logo. I [...]

Posted on June 16, 2009 by Ed Roach

Technology has changed the face of business in spectacular ways. It has enabled businesses to embrace a greater community, it has increased productivity, and simplified communication. There are so many positives that they would be hard to name here in this post. There is one aspect of technology that I find sad, and that [...]

Posted on January 30, 2009 by Ed Roach

Many of my peers in business are looking for ways to increase their opportunities and help others in the process. One of my fellow charter members of MOOB, (Mind Our Own Business), Marcia Hoeck has put together a telesummit featuring a dozen high profile speakers on being your own boss, throwing up that shingle and [...]

Posted on January 13, 2009 by Jeff Paro

Our culture loves a good story.  Stories are how information, principles, traditions, historical events have been passed down for generations.  Oprah has built a billion dollar mega corporation simply by telling ’stories’ of the human kind.  Ronald Reagan, considered by many to be one of the greatest politicians was a master story teller.  The unconscious [...]

Posted on December 10, 2008 by Ed Roach

For the past several months I’ve been intrigued by the concept of mobile advertising. I wanted to know how it worked and why would anyone call up an ad? I immediately bought the domain “www.thebrandingexperts” (view this on a Blackberry). The way I look at it is, mobile media is another great avenue [...]

Posted on December 01, 2008 by Ed Roach

My wife and I were out with friends recently and talk of my recent art exhibit came up. I paint in watercolor, and I held a studio Christmas show. (www.EdRoachWatercolors.com) My friends and my wife all thought I had blown an opportunity to sell a certain painting to a guest. They remarked how the guest [...]