Posts filed under Uncategorized Category

How To Make Compliance Branding Work For You.

Written by Ed Roach
on April 28th, 2008 / Leave a Comment / Print this

No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice. These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, [...]

20 Questions To THE Perfect Customer!

Written by Ed Roach
on April 21st, 2008 / 8 Comments / Print this

We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good exercise would be to identify this person. To perform this task you have to build [...]

Selling The Pain!

Written by Ed Roach
on April 16th, 2008 / 4 Comments / Print this

When you want to get your message in front of a target audience, you’ve got to be creative in your approach. During the last week, I was planning on attending an industry organization’s annual general meeting with my wife, Rose - who works in this industry. It was her first time taking part in such [...]

How Bad Do You Want It?

Written by Ed Roach
on March 18th, 2008 / 6 Comments / Print this

I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn’t necessarily their personal brand but their passion.

Right of the top we put cost on table. “How much [...]

How To Cure WhirlyBrand!

Written by Ed Roach
on March 6th, 2008 / 3 Comments / Print this

Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious. [...]

Should You Brand Yourself or Your Business?

Written by Kevin Levi
on May 8th, 2007 / 11 Comments / Print this

With all of the excitement of starting a small business we sometimes don’t think far enough ahead to make long-term, well-thought decisions. We just jump on the moving train and head north.
One of these very critical decisions that I am alluding to is the notion of whether to brand yourself (meaning your name) or your [...]