Does this Tagline “Get it Done?”
I noticed this week that the big financial group Citi has launched a new campaign. It’s actually quite well done
Branding, News
May 2007
Business, Marketing
Forget the question…Change your answer!
For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and
Branding, Business
Your Brand From The Marketplace’s Perspective
We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a
Branding
The Scent of a Brand: Finding Your Brand’s Essence
Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there
Business, Marketing
Three Degrees of Separation for Creating Customers for Life
The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more
Blogs & Blogging, Branding, Business, Employer Branding, Marketing
Do what I tell ya, and nobody gets hurt!
If you took a gander at my last article outlining the fifteen things to watch out for regarding your brand,
Branding, Business, Marketing, News
Re-Branding Chrysler
It’s been high up in the news columns of late – the U.S. car company Chrysler is being split off