In the most recent edition of Inc. magazine, which arrived in my mailbox this week, I noticed a review of new video projectors (the on-line article is here). Now I like technology and gadgets, but I simply do not understand what thought process – if any – goes into the naming of many of these products. In this case, all six of the models reviewed had clearly passed through the Alfred E. Neuman brand-naming process:

• Sony VPL-FX40
• Panasonic PT-DW10000U
• NEC NP60
• Sharp XR-30X
• Toshiba TDP-FF1AU
• Epson PowerLite Home Cinema 1080

Names only a product engineer could love, or come up with. [Read more…]

So often when I review the marketing plan for my clients, I often notice there is lack of connection between their brand strategy and their marketing plan.

Getting clear about your brand is one of the first steps we need to take as we develop and grow our professional services practice. But without a focused marketing plan, we certainly will not be able to realise the benefit of investing in developing our business strategy nor will we build a distinctive brand.

Here are 3 steps you can use to evaluate how brand centric your marketing plan is: [Read more…]