DominateYour Brand Space

DominateYour Brand Space

Currently, the 2012 Olympics in London, England is playing to a world audience. Everyone is counting medals and having a great time watching the competitions unfold. Amidst all this good sportsmanship, there’s a commercial battle going on with rule #40. This rule disallows any athlete from wearing or exhibiting any commercial product except those sanctioned […]

Don’t Copy Your Competitor.

Don’t Copy Your Competitor.

This afternoon I passed no fewer than 4 trucking company vehicles all sporting corporate logos that had a swish icon. They were either horizonal or vertical, red or blue. I’m sure if we check back with each of these companies, none of the images existed before Nike and their swoosh became synonymous. I imagine none […]

How To Take Your Brand Seriously

How To Take Your Brand Seriously

How customers look at your brand sets the wheels in motion whether they will purchase from you or not. What are they thinking? Are they getting what you stand for? Is your image and brand promise resonating with them? How is your positioning affecting how a customer reacts? Here are some observations that might help […]

How Turning Your Brand Around Can Be Like A New Pair Of Shoes.

How Turning Your Brand Around Can Be Like A New Pair Of Shoes.

Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff haven’t experienced a raise in some time. Moral is tenuous. What to do – what to do? It’s a scary position but every entrepreneur carries […]

BIG or small – Brands That Stand Out, Drive Sales!

BIG or small – Brands That Stand Out, Drive Sales!

Branding is critical in understanding where your company fits into the grand scheme of things. In the public domain, discussions on branding are almost exclusively focused on multi-national brands. Brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald’s. In discussing these powerful brands it becomes hard for small […]

Top 5 Reasons Why I Blog…

Top 5 Reasons Why I Blog…

Let’s just get right to it… ONE: I can’t think of a better way to increase my ‘expert profile’. Putting your opinion out there through blogging is a terrific way to show your audience what you’re made from. It allows to to control the conversation about you. Teaching your audience by providing valuable content shows […]

Get Off Your Butt Branding

Get Off Your Butt Branding

In a few weeks it will be spring. That gives all of us the opportunity to do some spring cleaning of our brand. It’s that time again where you should assess the effectiveness of your brand and tighten it up a bit. Is it working as well as it should for you? Do you stand […]

Get The Complete Step-by-Step Process

To Cultivate A Responsive List eBook (FREE)

Subscribe to download this guide for FREE and work through the steps at your own pace.

Launch A Profitable Podcast

Discover how to start your own podcast business, leverage it to grow an existing business, grow your influence, and more.

There's No Better Time To Start Your Store

Have Your Own Store By This Weekend. Get This Quick-Start Guide To Launch Your Own Profitable Store Online.

The Time To Start Your Service Business Is Now

Launch Your Own Service Business By This Weekend. Get This Quick-Start Guide To Starting A Service Business Online.

Today Is The Day To Kickstart An Affiliate Business

Have Your Own Store By This Weekend. Get This Quick-Start Guide To Launch Your Own Profitable Store Online.