The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. […]
Branding
Branding
Content Strategy Ideas That Work & Won’t Burn You Out
Chris Bennet of 97th Floor shares some wonderful content strategy ideas. The heart of the message – repurpose your content. Check out
Branding
5 Ways to Pick a Great Domain Name That Fits Your Brand
Picking a great domain name that fits your brand is an important business decision. Likely, up there with some of
Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be
How To Make Brand Difference Sell For You.
I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt
Branding, Business, Communication, Marketing
The Convenient Entrepreneur
[Entrepreneur] according to Webster’s dictionary one who undertakes a business venture, taking both control and risk. I would add to
How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors.