Can a Company Ever Fully Recover From a Branding Error?
Your brand is your identity. Your brand is an emotional representation of your company and your products. Every product you […]
Branding, Business, Marketing
Branding
Branding, Business, Employer Branding, Marketing
What Every Sales and Marketing Arsenal Ought to Have
Your sales and marketing arsenal is to a successful business as good bait is to an accomplished fisherman. You just have
Branding
Brand Identity: What’s Your Threat Level?
The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to
Blogs & Blogging, Branding, Marketing
How Are Blogs And Brands Related?
As we recently discussed, many companies adopt a superficial brand. It sounds good, it uses the right buzzwords and it
Branding, Business, Internal Projects, Marketing, Personal Branding
Public Speaking: How to put your best foot forward
When we speak in front of an audience, what is it we are saying about ourselves? You have to agree
Branding, Business, Personal Branding
Are You Running Your Own Race?
I love the story about the old African American woman who’s informed by someone that she should do this, and
Branding, Business, Employer Branding, Marketing, Personal Branding
IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his
