Is Your Positioning Statement Confusing Your Customers?
Does your company follow a broad or narrow strategy in regards to your positioning statement? The difference between a broad […]
Branding, Business, Marketing
Branding
Branding, Business
How to Use Your Intuition for Better Business Outcomes
How do you make your business decisions? Do you process everything through your logical mind, or do you go with
Branding, Business
Do You Have a 360 Degree View of Your Brand?
Remember John Godfrey Saxe’s famous fable about the six blind men who attempt to describe an elephant? One man felt
Branding, Business, Marketing, News, Personal Branding
Roger Clemens Is No Longer A Player, He’s A Product
I’m starting to sound more and more like a bitter 90 year old who longs for “the good ‘ole days.”
Branding, Business, Marketing
Drowning In Competition? – Here’s Your Lifeline
We all joke about taking out the competition. Today, for a lot of us competition is global too. Our customers
Branding, Business, Employer Branding, Marketing, Personal Branding, Uncategorized
Should You Brand Yourself or Your Business?
With all of the excitement of starting a small business we sometimes don’t think far enough ahead to make long-term,
Branding
Are You Telling Your Brand Story?
Every brand has a message. That message can be communicated in a number of ways, and one of the most