Death by Distribution: Will You Tempt it?
More often than not, people are relentlessly trying to distribute their products and services. Some people even go so far […]
Branding, Business, Marketing
Branding
Branding, Business, Marketing
Creativity in Marketing: Why You Should Bother
Creativity in Marketing is a lot more than just slapping together an advertisement which ardently depicts the product and brand.
Branding, Business, Marketing
No Matter the Size of the Market, All Business Is Local
If you’re big, act little. If you’re little, peacock. Doing the unexpected will get you noticed. That’s branding. Look at
Branding, Business, Marketing
Marketing, Advertising, Public Relations, & Branding for the quick-read crowd.
Zag… As in, when others zig. Marty Neumeier storyboards marketing, advertising, pr, and branding in the clearest way I’ve seen.
Branding, Marketing
Mascot Mania: Does Your Business Need a Personality?
“Hi there! I’m Fifi and I’m a Frequent Flirter! And a fabulously flamboyant one at that. I can put a
Branding, Marketing
Build Your Network: People do business with those they know.
I get inquires from between 5 and 10 physicians each week who are looking to learn how to open or run a medical spa. Why do they call me? They know me.
Well, it’s not really me that they know. They’ve seen my picture and read my bio, but they’ve also read what I’ve written about cosmetic medicine and it’s struck them that I might actually now what I’m talking about. They feel a simpatico, a sense that our thinking is similar and a feeling that I’m approachable and can…
Blogs & Blogging, Branding, Business, Marketing
Woo Your Crew Part Deux – Why Time isn’t Your Nemesis
“Lost, yesterday, somewhere between Sunrise and Sunset, two golden hours, each set with sixty diamond minutes. No reward is offered,