While I do know a few business owners who are absolutely religious about tracking their business’ performance, most small business owners tend to use the gut check method of monitoring the health of their business. I get it. Numbers aren’t fun or sexy. They aren’t interacting with the customers, creating new product offerings or coaching […]
April 16, 2008 by
Selling The Pain!
When you want to get your message in front of a target audience, you’ve got to be creative in your approach. During the last week, I was planning on attending an industry organization’s annual general meeting with my wife, Rose – who works in this industry. It was her first time taking part in such […]
April 8, 2008 by
How Regulations Benefit Your Brand?
After spending years working hard for someone else, you feel that now is the perfect time to forge out on your own and benefit directly from your business experience. Here at Small Business Branding you will find a lot of good sound advice on building a successful business. My contribution to the mix is typically […]
March 30, 2008 by
Brand Values In A Recession
I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a model of cultural adaption. He essentially outlines four directions the corporate cultures […]
March 18, 2008 by
How Bad Do You Want It?
I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn’t necessarily their personal brand but their passion. Right of the top we put cost on table. “How […]
March 12, 2008 by
How to Start a MOOB Group!
There is safety in numbers. There is also a great deal of knowledge that can be had if you take a sharing attitude. You don’t have to be an island. There are good people out there who would love to pick your brain and in return allow you into their inner sanctum of experience. I […]
March 6, 2008 by
How To Cure WhirlyBrand!
Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious. If […]
