Office Supplies or Success – Your Choice!

As a business owner do you spend more on office supplies than you do on marketing your company? By marketing, I mean any activity whose goal is to grow new and existing business. This “investment” is an integral component in brand building. I can’t tell you how many small businesses I’ve spoken with over the […]

An Update on Nola’s Graphics Club & Some Great Reasons WHY You Need Them

Just a quick update on Nola’s Graphics Club for you today. When I first wrote this post I wasn’t aware that Nola’s pricing was actually going up this Wednesday January 7th, 2009 to $95/year  (that saves you $35.05/year) which is still an incredible deal compared to others, plus I love Nola’s work (award winning) so […]

Rebranding a Newly Acquired Business: They Told Me Not To

Rebranding a Newly Acquired Business: They Told Me Not To Not long ago, I purchased an online business. When I bought the business, it came with its own, pretty well known brand, was a fairly profitable business and had a loyal client base. After obtaining the business, I pondered over completely rebranding it. The business […]

Is There a Hierarchy in Social Media?

One question I have postulating for some time has just resurfaced by prominent blogger John Jantsch over at ducttapemarketing.com.  He says there is.  And I agree.  The basic theory is similar to Maslow’s theory that self-actualization cannot be achieved until the most basic human psychological needs such as breathing, eating, and sleeping are first met. […]

Coaching and Your Business Can Go Hand in Hand

I’ll be soon offering coaching services here at Small Business Branding. Among a complete re-branding of an existing business that I took over, I’ll be posting on that very soon! It’s super exciting! In the meantime, as a little addition I started a monthly coaching program here and for the first 75 members at Get […]

You can’t create cool. Can you?

You can’t create cool. Can you?

Let’s face it.  Everyone is envious of Apple right now.  They were the king of cool with the iPod.  But then they got out cooled.  By the iPhone. Who doesn’t want to be the iPod or iPhone of their industry? But that’s the rub.  The more you chase cool, the less likely you are to […]

Dork Your Brand!

You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub down the street. Who needs all those consultants and brand gurus when you can keep your hard-earned beer money and find the cheapest student or […]

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