Marketing And Selling Your Events Online
A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used
Branding, Business, Marketing
2007
Branding, Business, Marketing, Personal Branding
Why “Differentiate” is a Dirty Word
The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our
Blogs & Blogging, Branding, Business, Employer Branding, Marketing
Here’s How To Make Great Sales Even Better!
The economy is chugging along nicely. Your sales are up, customers are happy and your company’s productivity is outdoing itself.
Branding, News
Does this Tagline “Get it Done?”
I noticed this week that the big financial group Citi has launched a new campaign. It’s actually quite well done
Business, Marketing
Forget the question…Change your answer!
For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and
Branding, Business
Your Brand From The Marketplace’s Perspective
We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a
Branding
The Scent of a Brand: Finding Your Brand’s Essence
Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there