How Graphic Designers Are Missing The Boat On Branding!
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue.
Branding, Business, How To, Marketing
Brand Positioning
Blog
5 Steps To A Better Brand
One: Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is
Blog, Branding, Communication, Employer Branding, Marketing
The Power of Anecdotal Differentiation
What sounds better during a sales pitch: 1. We help businesses improve their bottom line. 2. We helped XYZ company
Advertising, Branding, Business, How To, News, Services
My Self-Investment = Self-Confidence Rant!
I’m always trying to find ways to improve on what I do. I do a lot of reading, I reach
Blog
How To Use Public Speaking As A Lead Generator
Public speaking is a great way to build awareness for your brand, generate leads and increase your expert profile. Public
Blog
“Our People Make The Difference” Is Not A Differentiator.
Frankly – your greater than that! In my Brand Consulting side of things, “Our people make the difference” is the
Blogs & Blogging, Branding
Gawd Brand It!! Do As I Say Not As I Do!
I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto,