Don’t Copy Your Competitor.
This afternoon I passed no fewer than 4 trucking company vehicles all sporting corporate logos that had a swish icon.
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The Toughest Thing About Branding
Every day – day in and day out you are your brand. It’s a forever effort. If you know anything
Brand Booster 21, Branding, Business
The Leadership Brand Principal
I recently sat through a lecture from Vancho Cirovski from Peak Consulting – a culture specialist for sports organizations. The
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A Personal Branding Backfire
How often do you get the opportunity to make a strikingly positive impression on people only to quash it with
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How To Take Your Brand Seriously
How customers look at your brand sets the wheels in motion whether they will purchase from you or not. What
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How Turning Your Brand Around Can Be Like A New Pair Of Shoes.
Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined
Branding, Business, Communication, How To, Marketing
A Contradiction Is A Terrible Brand
It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand