Author Archive for Ed Roach

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How to Crack the Opportunity Puzzle?

Ed Roach Written by Ed Roach
on June 2nd, 2008 / 4 Comments / Print this

I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that [...]

Do You Have A Magical Brand?

Ed Roach Written by Ed Roach
on May 20th, 2008 / 3 Comments / Print this

I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men and woman walking in public wearing [...]

The Money’s In The Difference!

Ed Roach Written by Ed Roach
on May 9th, 2008 / 2 Comments / Print this

In my line of work you get to have a lot of fun working with companies. They come my way sort of lost. Many have achieved impressive success but feel that they can do better and feel that something is missing. While others are absolute start-ups and want to hit the ground running. What is [...]

How To Make Compliance Branding Work For You.

Ed Roach Written by Ed Roach
on April 28th, 2008 / Leave a Comment / Print this

No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice. These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, [...]

20 Questions To THE Perfect Customer!

Ed Roach Written by Ed Roach
on April 21st, 2008 / 8 Comments / Print this

We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good exercise would be to identify this person. To perform this task you have to build [...]

Selling The Pain!

Ed Roach Written by Ed Roach
on April 16th, 2008 / 4 Comments / Print this

When you want to get your message in front of a target audience, you’ve got to be creative in your approach. During the last week, I was planning on attending an industry organization’s annual general meeting with my wife, Rose - who works in this industry. It was her first time taking part in such [...]

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