A Contradiction Is A Terrible Brand
It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand […]
Branding, Business, Communication, How To, Marketing
Marketing
Marketing
Top 5 Reasons Marketing Doesn’t Produce Sales
Your marketing is working. You are running an effective Google Adwords campaign. Your social media efforts are generating leads. Your
Marketing
Quotes in Press Releases Make Marketing Mix Magic
Quotes are incredibly useful and powerful. This simple truth applies to the press releases incorporated in your marketing mix. In
Beginners, Marketing
Getting Started with A/B Testing
A/B testing created quite a stir when it was first introduced as a viable testing method for optimizing websites or
Marketing
Digital Product Marketing: Five More Ways to Promote Web Sales
In a previous article, I provided some of the essentials to promoting a digital product online. If you didn’t take
Beginners, Marketing
How to Miss the Boat on LinkedIn
LinkedIn is a rapidly evolving social media platform that appeals more directly to business people than do Facebook and Twitter;
Branding, Business, Marketing
Spring Brings Fresh Ideas!
Spring is here and I’m taking the time today to see how I can improve my efforts to get my