Fueling Small Business Success

Branding

Brand Common Sense in 5 Easy Steps

By Ed Roach / November 23, 2008

It’s a little late to think about buying a parachute when you’re going down in flames. Businesses that chose to

By Ed Roach / November 11, 2008

Your corporate brand essentially involves two parties – you and them. It is the key in marketing yourself to be

By Drew McLellan / October 17, 2008

One of the biggest challenges for business owners and marketers is to step out of their own shoes and slip

By Ed Roach / October 7, 2008

It is exactly these economic times that branding importance comes into play. When I sit down with corporate branding teams,

By Ed Roach / September 25, 2008

I’ve got these good friends of mine who live in Kentucky. It has been a pretty traumatic summer waiting for

By Ed Roach / September 7, 2008

Day in and day out we run our businesses the best we can. Like anything else in flux the edges

By Ed Roach / August 25, 2008

Positioning your brand is probably one of the most important aspects of branding. It is the unique strategy that will