How To Engage In Content Marketing Like the Big Boys Do

How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]

Why Branding and Sales Promotion are Not Interchangeable

Why Branding and Sales Promotion are Not Interchangeable

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]

You Can’t Build A Brand On Today Thinking

You Can’t Build A Brand On Today Thinking

A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those […]

How to Build a Reputation as an Expert with Content Marketing

How to Build a Reputation as an Expert with Content Marketing

To understand what content marketing is about, you have to be clear about what you want (and can) achieve with it and how you can get there with the tight content. The reason why Social Media for B2B seems to be so much harder than B2C is due to the totally different processes in the […]

8 Ways To Get More Out Of Your Chamber Of Commerce Membership

8 Ways To Get More Out Of Your Chamber Of Commerce Membership

There are many reasons to join your local Chamber of Commerce. Some of the obvious ones are networking opportunities, community involvement, and the trust that Chamber affiliation builds with your customers. Of course, there are many more benefits you receive from becoming a Chamber member, but many people don’t fully enjoy them. They wrongly assume […]

5 Ways to Get More Customers from Your Website

Every small business wishes they could drive more traffic to their website and get more customers. The big question is how do you drive more profits from your website? There are several ways to convert more web visitors into paying customers. Here are 5 ideas to try. 1. Improve Your Web Design Has your website […]

8 Ways to Differentiate your Small Business

8 Ways to Differentiate your Small Business

We have all heard the word differentiate before, but… 1. What does it really mean? 2. How does it really work? The term “differentiate” is defined by dictionary.com as “to form or mark differently from other such things; distinguish”. As a brand positioning specialist, I define “differentiate” as a means of distinguishing one’s business over […]

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