Posts filed under Beginners Category

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THE introvert’s guide to selling

Ed Roach Written by Ed Roach
on July 23rd, 2008 / 11 Comments / Print this

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean [...]

How to Make Brand Champions.

Ed Roach Written by Ed Roach
on July 15th, 2008 / 2 Comments / Print this

How many times has an existing customers asked you if you also do this or that? Your employees - how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag [...]

People - ya gotta love ‘em!

Ed Roach Written by Ed Roach
on July 3rd, 2008 / 7 Comments / Print this

If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media.
I regularly drop into blogs and business [...]

Put Your Wrench On The Branding Team

Ed Roach Written by Ed Roach
on June 27th, 2008 / 5 Comments / Print this

So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]

5 Tips To Branding A Powerful Presence

Ed Roach Written by Ed Roach
on June 17th, 2008 / 6 Comments / Print this

If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand - CONSISTENCY. One area [...]

How Word of Mouth Affects Your Brand

Vera Raposo Written by Vera Raposo
on June 11th, 2008 / 3 Comments / Print this

“Word of mouth is the most powerful form of communication and marketing out there.”
- Mark Hughes
Word of mouth marketing is often confused. It all boils down to getting people to talk about your company. It’s the water cooler chatter over that great new Amazon.com product, the after the Super Bowl blogging about [...]

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