Posts filed under Branding Category

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Is your competition luring you off-track?

Drew McLellan Written by Drew McLellan
on June 30th, 2008 / 3 Comments / Print this

Have you ever had the experience of driving along, paying attention to something off in the horizon and next thing you know, you’ve driven to that spot? And it wasn’t where you meant to go?
The same phenomenon can happen in your business. Most business owners I met pay a lot of attention to [...]

Put Your Wrench On The Branding Team

Ed Roach Written by Ed Roach
on June 27th, 2008 / 5 Comments / Print this

So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]

Make Sure The Pluses Exceed The Pain

Drew McLellan Written by Drew McLellan
on June 20th, 2008 / 7 Comments / Print this

I can remember being a little kid and going with my mom as she changed from one bank to another. There was a display table in the lobby covered with stadium blankets, an AM/FM radio/alarm clock, an umbrella, a camping flashlight and a bunch of other cool stuff.
Free gifts or incentives for changing banks.
Back [...]

5 Tips To Branding A Powerful Presence

Ed Roach Written by Ed Roach
on June 17th, 2008 / 6 Comments / Print this

If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand - CONSISTENCY. One area [...]

How Word of Mouth Affects Your Brand

Vera Raposo Written by Vera Raposo
on June 11th, 2008 / 3 Comments / Print this

“Word of mouth is the most powerful form of communication and marketing out there.”
- Mark Hughes
Word of mouth marketing is often confused. It all boils down to getting people to talk about your company. It’s the water cooler chatter over that great new Amazon.com product, the after the Super Bowl blogging about [...]

Hey pal, can ya gimmie a boost up?

Ed Roach Written by Ed Roach
on June 8th, 2008 / 6 Comments / Print this

When were kids every day was an adventure. The neighbourhood was filled with other kids our age and we played different games all the time. We climbed trees, ran short-cuts through other properties, raided fruit trees - all kinds of kid things. One thing that was consistent was our reliance on one another. There [...]

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