You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved […]
Brand Booster 21
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a
Blogs & Blogging, Brand Booster 21, Branding, Business, Communication, Employer Branding, Marketing, Personal Branding
Now’s the Time to Step-up your Game – AGAIN!
2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all you’re best strategies delivered on making your brand better, more memorable amidst your stakeholders. Give yourself a well deserved pat on the back.
Why Are You Afraid Of Me?
I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you
Brand Booster 21, Branding, Business, How To, Marketing
How To Stop Selling and Start Educating.
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of
Blog, Brand Booster 21, Branding, Business, How To, Marketing
Developing A World-Class Brand
If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going