Small Business Brand Strategy: Build a Memorable Brand on a Budget
In today’s competitive marketplace, a well-defined brand is essential for small businesses to stand out, attract potential customers, and foster […]
Branding
Beginners, Blog, Branding
Do You Sell Hamburgers or Hotdogs?
Do You Sell Hamburgers or Hotdogs? More importantly, do your customers know what you are selling? So you had a
How To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise.
Branding
How To Recognize And Create Authority Content To Build Your Brand
Part of branding online is to claim your presence and establish the fact you are an authority in your area.
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle