When companies of any size spend money they expect (or at least) hope to get a rerun on that investment. It’s not too much to ask. Of course the trick is to determine “what” will bring in the greatest return. You have to be honest with yourself and recognize that that return isn’t always about […]
January 18, 2015 by
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using advertising channels such as bill boards, transit, radio, TV and public relations. Once a consumer got wind of the brand that […]
January 3, 2015 by
Now’s the Time to Step-up your Game – AGAIN!
2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all you’re best strategies delivered on making your brand better, more memorable amidst your stakeholders. Give yourself a well deserved pat on the back.
December 18, 2014 by
Why Are You Afraid Of Me?
I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you is a form so that they can qualify you. What I don’t see is anything about where they are located, what they’re phone number is etc. For me, I want to know where you’re from. […]
November 26, 2014 by
Does Online Advertising Really Work For Brands?
We all have this nagging feeling in the back of our heads. Is what we’re doing working? How would we know? It’s a fair question. As a (very) small business with two partners, no employees and several freelancers, the question whether digital advertising works is a resounding yes. In fact, I can’t imagine advertising anyway […]
November 12, 2014 by
Why Customers Should Be Your Brand Hero And How
Came across this presentation today on Slideshare. Essentially, it’s about Brand Democracy where the heart of it is letting your customers become the story behind your brand. Check it out. What do you think? Do you agree? Are you already practicing this and how? Show us what you’ve done.
November 4, 2014 by
Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
How many times have you heard that one or similar stories to it? Such and such a rock star, movie actress or mega-mind was born here, they attended university or did their internship here. As if to say being from here had a role in that success. The real truth is every community across our […]
