Posts filed under Employer Branding Category

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Branding Your Kids - the next BIG thing?

Ed RoachEd Roach Written by Ed Roach
on September 25th, 2008 / 7 Comments / Print this

I’ve got these good friends of mine who live in Kentucky. It has been a pretty traumatic summer waiting for college season to arrive. You see, they just sent their only child off to his first year of University. They are so very proud of him. He didn’t have any scholarships, well-placed contacts, or [...]

Dork Your Brand!

Ed RoachEd Roach Written by Ed Roach
on September 14th, 2008 / 16 Comments / Print this

You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub down the street. Who needs all those consultants and brand gurus when you can keep your hard-earned beer money and find the cheapest student or [...]

THE introvert’s guide to selling

Ed RoachEd Roach Written by Ed Roach
on July 23rd, 2008 / 12 Comments / Print this

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean [...]

How to Make Brand Champions.

Ed RoachEd Roach Written by Ed Roach
on July 15th, 2008 / 4 Comments / Print this

How many times has an existing customers asked you if you also do this or that? Your employees - how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag [...]

People - ya gotta love ‘em!

Ed RoachEd Roach Written by Ed Roach
on July 3rd, 2008 / 7 Comments / Print this

If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media.
I regularly drop into blogs and business [...]

Put Your Wrench On The Branding Team

Ed RoachEd Roach Written by Ed Roach
on June 27th, 2008 / 5 Comments / Print this

So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]

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