Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a […]
Employer Branding
Blogs & Blogging, Brand Booster 21, Branding, Business, Communication, Employer Branding, Marketing, Personal Branding
Now’s the Time to Step-up your Game – AGAIN!
2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all you’re best strategies delivered on making your brand better, more memorable amidst your stakeholders. Give yourself a well deserved pat on the back.
Why Are You Afraid Of Me?
I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you
The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process.
Blog, Branding, Communication, Employer Branding, Marketing
The Power of Anecdotal Differentiation
What sounds better during a sales pitch: 1. We help businesses improve their bottom line. 2. We helped XYZ company
Branding, Business, Employer Branding, Marketing, Personal Branding, Products & Services
You’ve Been Voluntold!
If you’re anything like myself – you do a great deal of local networking. At least two or three days
Branding, Communication, Employer Branding, Personal Branding
Choosing The Right Color For Your Brand
Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate