You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved
advertising
How Your Brand is Sucking the Life Out of Your Business
Your brand is this – your brand is that. Some would have you believe that your brand is this OR
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a
Blogs & Blogging, Brand Booster 21, Branding, Business, Communication, Employer Branding, Marketing, Personal Branding
Now’s the Time to Step-up your Game – AGAIN!
2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all you’re best strategies delivered on making your brand better, more memorable amidst your stakeholders. Give yourself a well deserved pat on the back.
Does Online Advertising Really Work For Brands?
We all have this nagging feeling in the back of our heads. Is what we’re doing working? How would we
Brand Booster 21, Branding, Business, How To, Marketing
How To Stop Selling and Start Educating.
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of