Author Archive for Ed Roach

How To Make Face Time Work For You

Ed Roach Written by Ed Roach
on June 16th, 2009 / 16 Comments / Print this

Technology has changed the face of business in spectacular ways. It has enabled businesses to embrace a greater community, it has increased productivity, and simplified communication. There are so many positives that they would be hard to name here in this post. There is one aspect of technology that I find sad, and that [...]

Webalue: Good News For Your Online Brand!

Ed Roach Written by Ed Roach
on June 12th, 2009 / 5 Comments / Print this

There are a few good analytics services that can give you a good indication of how your web presence is doing. All are employing a generic approach appealing to the broad market.

There is one among them that stands out. It stands out because its focus is the health of your online brand.

This stand-out product is [...]

Do You Possess The Winner Brand?

Ed Roach Written by Ed Roach
on June 5th, 2009 / 1 Comment / Print this

A Winner Brand is an enviable place to be. It ignites a favorable reaction to all who come in contact with it you. The Winner Brand can be a company, a product a person, or a place. The Winner Brand is hinged on strong brand values and a compelling message. It has outstanding characteristics. The
Winner [...]

5 Reasons Why Branding Won’t Work.

Ed Roach Written by Ed Roach
on April 28th, 2009 / 22 Comments / Print this

They’re never going to buy you’re the expert.
Here’s the thing, you really are an expert in your field, but here’s the rub - YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe in you either. You have plenty of sales-worthy knowledge and a waiting audience. Roll up your [...]

Texas Brand’em - Your Ace In The Hole!

Ed Roach Written by Ed Roach
on April 20th, 2009 / 12 Comments / Print this

More and more in the popular media, the term branding is being introduced into the business psyche of the watching/listening audience. The understanding that your brand is NOT just your logo, is still the number one misunderstanding of businesses and organizations that I meet. When you understand that your brand is essentially your reputation, then [...]

Read Any Great Books Lately?

Ed Roach Written by Ed Roach
on April 8th, 2009 / 7 Comments / Print this

If you’re like me, I always have two or three books on the go. I’m always looking to improve myself. One business classic I’m reading is Dale Carnegie’s How to Win Friends and Influence People. Originally written in 1937, Carnegie’s book still resonates today. Human nature is timeless. You can see many modern self-help books [...]