Posted on March 09, 2010 by Ed Roach

As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us. Jaimy and her company “One Heart Waking” are truly unique in their delivery of effect and balanced work environments.
Ed Roach: Considering the fact that a [...]

Posted on February 15, 2010 by Ed Roach

I’m currently reading a new marketing textbook that was just released called, “Consumer Behavior: Human Pursuit of Happiness in the World of Goods,” written in collaboration with Professor Banwari Mittal and six of his colleagues. If truth must be known, Professor Mittal mentioned me in his book and was kind enough to send me a [...]

Posted on February 01, 2010 by Ed Roach

Brand peeves are those things you hate about other company’s brands. It could be copying icons, such as the Nike swoosh. Maybe it’s using well known music classics in commercials. Maybe you hate logoed merchandise. It doesn’t matter what it is, I just want to give you an opportunity to get it off your chest. [...]

Posted on January 23, 2010 by Ed Roach

There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, [...]

Posted on January 06, 2010 by Ed Roach

I’ve written a lot about branding small to medium size enterprises over the last several years. I’m sure that many of my readers here at Small Business Branding and my branding blog (Brand Corral) wrestle daily with what to do to strengthen their brands. Most SME’s have very little resources to spend on brand issues. [...]

Posted on December 27, 2009 by Ed Roach

Whew! I guess we made it through the year. Looking back at 2009, were any of your fears realized? Was your apprehension worse than your reality? I have to admit I came through it with barely a scratch. (maybe a few bumps and bruises) Every new year presents unique challenges. The one main strategy I [...]