Author Archive for Ed Roach

The Money’s In The Difference!

Written by Ed Roach
on May 9th, 2008 / 2 Comments / Print this

In my line of work you get to have a lot of fun working with companies. They come my way sort of lost. Many have achieved impressive success but feel that they can do better and feel that something is missing. While others are absolute start-ups and want to hit the ground running. What is [...]

How To Make Compliance Branding Work For You.

Written by Ed Roach
on April 28th, 2008 / Leave a Comment / Print this

No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice. These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, [...]

20 Questions To THE Perfect Customer!

Written by Ed Roach
on April 21st, 2008 / 8 Comments / Print this

We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good exercise would be to identify this person. To perform this task you have to build [...]

Selling The Pain!

Written by Ed Roach
on April 16th, 2008 / 4 Comments / Print this

When you want to get your message in front of a target audience, you’ve got to be creative in your approach. During the last week, I was planning on attending an industry organization’s annual general meeting with my wife, Rose - who works in this industry. It was her first time taking part in such [...]

How Regulations Benefit Your Brand?

Written by Ed Roach
on April 8th, 2008 / 3 Comments / Print this

After spending years working hard for someone else, you feel that now is the perfect time to forge out on your own and benefit directly from your business experience. Here at Small Business Branding you will find a lot of good sound advice on building a successful business. My contribution to the mix is typically [...]

Brand Values In A Recession

Written by Ed Roach
on March 30th, 2008 / 2 Comments / Print this

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation - a model of cultural adaption.

He essentially outlines four directions the corporate [...]

How Bad Do You Want It?

Written by Ed Roach
on March 18th, 2008 / 5 Comments / Print this

I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn’t necessarily their personal brand but their passion.

Right of the top we put cost on table. “How much [...]

How to Start a MOOB Group!

Written by Ed Roach
on March 12th, 2008 / 12 Comments / Print this

There is safety in numbers. There is also a great deal of knowledge that can be had if you take a sharing attitude. You don’t have to be an island. There are good people out there who would love to pick your brain and in return allow you into their inner sanctum of experience.

I [...]

How To Cure WhirlyBrand!

Written by Ed Roach
on March 6th, 2008 / 3 Comments / Print this

Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious. [...]

Blogging For The Rest Of Us

Written by Ed Roach
on February 26th, 2008 / 10 Comments / Print this

If you want to increase the value of your personal brand, I believe that there is no better and faster way than blogging. I have been involved with putting my opinion out there for all to view and rebuke for a little over year now. I AM NOT A WRITER by any stretch of your [...]