How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the opportunity to put any myths to bed as well. If a customer takes your eBook, you then have their undivided attention. They are actively seeking the information you are providing. Ebooks are great because not only are they typically a quick read, you also have the ability to put live links in place to bring in other resources for them to enjoy. Maybe send them to your website for more information.

If you move into eBooks you are actively participating in content marketing. This type of marketing is hugely influential online right now. Content marketing is massively desirable to the search engines. Ebooks are fresh valuable content. You can use it in so many ways. If you’re trying to grow your list, you can use it as an email harvester. Offer it to customers who give up their email to possess it. You can use it to influence the way people view you. It shows your authenticity. I try at every turn to show customers what I know and how it can help them.

Once you write one eBook, I can assure you, you’ll write more. There’s a large payoff, when people care about what you say. We all have an audience, most of us are unaware. Take the benefit of a doubt and try one small eBook. Email it to all your existing customers. I think you’ll be pleasantly surprised by the outcome. It will show your thought leadership. They will appreciate the education. Many I’m betting assume what you do or at the very least under estimate the full extent of your services. Consider an eBook for each service. Develop it into a series.

If you also do public speaking having an eBook, to draw attention to, gives your listening audience a reason to visit your website. Direct them to a landing page where they can get your latest eBook for FREE. On the front end make it look like the cover of a book. The graphic and message should resonate with whom your speaking. If you get enough ebooks together over time, you could put them all together and do a hardcopy book. I call my book of tips – “101 Branding Tips.” I refer to it as my 114 page brochure. (http://www.edroachbrand.com/) it’s unconventional but is always well received. As content marketing suggests, it’s all about valuable information that customers are looking for. It all follows the mantra of give before you get. NEVER use this platform to sell directly. As you write your content, try your best to not write an ad. It’s tempting, but i suggest you resist the urge. Once you first experience the reaction to authoring content, it’s value will be apparent. 

Factors to Consider When Picking a Bookkeeping and Payroll Services in Singapore

Bookkeeping and pay roll services:

Bookkeeping and pay roll services are required by almost every company in Singapore, as accuracy in business accounting is necessary for its success. All types of businesses, need these services for their proper growth but they hire them as per their volume of work. Though big businesses may engage whole time bookkeeping and payroll services, but medium and small business usually opt for freelance service providers in both of these fields.

Bookkeeping Service Considerations Singapore

Most of the businesses in Singapore outsource the bookkeeping and payroll services in Singapore to fulfill the business accounting requirements of their business. They may choose them on basis of the recommendations of their fellow business owners and other associates but still they have to observe certain factors while picking them as provided hereunder for your guidance.

Competency of the service provider:

Whether you choose a bookkeeping service provider and payroll services for your business you should ensure the capabilities of the service provider in the field of business accounting. A set of tasks including tax work, payroll, invoices, general bookkeeping and cost analysis, etc are usually needed by the business of any level. So the service picked by you must be competent enough to fulfill all of your requirements including business accounting.

Ask for referrals:

While choosing Singapore payroll and bookkeeping services you can also ask personal recommendations of your fellow business owners, banker or tax attorney for their references. It will help you in knowing the positive and negative aspects of the services provided by the providers selected by you. The reputation of the service provider company can also be considered as a referral in this regard.

Experience of the service provider:

It is one of the most important factors to be considered while picking payroll services and bookkeeping services for your business of any level. The service provider should have experience in business accounting along with other requirements of your business, if your business has certain special requirements. Such specialized professional will be able to handle the account books more competently without bothering the business owner.

Cost of service:

You should also know the cost of services provided by the bookkeeping and payroll services Singapore, Which you have selected after considering all other factors to assess your affordability as per your requirements. Certain bookkeeping and payroll services in Singapore charge fee at fixed rate on basis of your work load whereas some others charge at per hour rate. So you can choose the best one as per your affordability in this regard.

Dependability of the service provider:

The bookkeeping services and payroll services, Which you choose should be insured and trustworthy, as they have to handle all of your business accounts. An approved or accredited service provider by professional organizations is the best option in this regard.

Thus you can choose the best bookkeeping and payroll services in Singapore for handling your business accounts by considering the above mentioned factors.

Enhanced by Zemanta

Get The Complete Step-by-Step Process

To Cultivate A Responsive List eBook (FREE)

Subscribe to download this guide for FREE and work through the steps at your own pace.

Launch A Profitable Podcast

Discover how to start your own podcast business, leverage it to grow an existing business, grow your influence, and more.

There's No Better Time To Start Your Store

Have Your Own Store By This Weekend. Get This Quick-Start Guide To Launch Your Own Profitable Store Online.

The Time To Start Your Service Business Is Now

Launch Your Own Service Business By This Weekend. Get This Quick-Start Guide To Starting A Service Business Online.

Today Is The Day To Kickstart An Affiliate Business

Have Your Own Store By This Weekend. Get This Quick-Start Guide To Launch Your Own Profitable Store Online.