How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the opportunity to put any myths to bed as well. If a customer takes your eBook, you then have their undivided attention. They are actively seeking the information you are providing. Ebooks are great because not only are they typically a quick read, you also have the ability to put live links in place to bring in other resources for them to enjoy. Maybe send them to your website for more information.

If you move into eBooks you are actively participating in content marketing. This type of marketing is hugely influential online right now. Content marketing is massively desirable to the search engines. Ebooks are fresh valuable content. You can use it in so many ways. If you’re trying to grow your list, you can use it as an email harvester. Offer it to customers who give up their email to possess it. You can use it to influence the way people view you. It shows your authenticity. I try at every turn to show customers what I know and how it can help them.

Once you write one eBook, I can assure you, you’ll write more. There’s a large payoff, when people care about what you say. We all have an audience, most of us are unaware. Take the benefit of a doubt and try one small eBook. Email it to all your existing customers. I think you’ll be pleasantly surprised by the outcome. It will show your thought leadership. They will appreciate the education. Many I’m betting assume what you do or at the very least under estimate the full extent of your services. Consider an eBook for each service. Develop it into a series.

If you also do public speaking having an eBook, to draw attention to, gives your listening audience a reason to visit your website. Direct them to a landing page where they can get your latest eBook for FREE. On the front end make it look like the cover of a book. The graphic and message should resonate with whom your speaking. If you get enough ebooks together over time, you could put them all together and do a hardcopy book. I call my book of tips – “101 Branding Tips.” I refer to it as my 114 page brochure. (http://www.edroachbrand.com/) it’s unconventional but is always well received. As content marketing suggests, it’s all about valuable information that customers are looking for. It all follows the mantra of give before you get. NEVER use this platform to sell directly. As you write your content, try your best to not write an ad. It’s tempting, but i suggest you resist the urge. Once you first experience the reaction to authoring content, it’s value will be apparent. 

SBB Small Spark Winner!

The winner of the February Challenge is Jeric! Congratulations! Be sure to email me at vera @ smallbusinessbranding.com within 3 days.  Now onto the March challenge

SBB Giveaway – CorelDRAW Graphics Suite X4

Some fun news today! We have a special giveaway from Kelly Manuel who is the PR Manager at Corel. You can follow her on twitter here https://twitter.com/kellylm.

Kelly contacted me recently to do a cool giveaway for CorelDRAW Graphics Suite X4 Valued at $429.00 USD. It was super easy for me to agree to host a giveaway here at the blog. 🙂

So here are some details about CorelDRAW Graphics Suite X4.

1) You get 10,0000 high quality clipart images

2) 1000 high resolution digital images

3) 80 professionally designed templates

4) Over 1000 OpenType and international fonts including 75 Windows Glyph List 4 fonts and 10 single line engraving fonts

5) Over 2 hours of training videos

Basically you can create very professional results with this product for your creative projects. I see also that you can tag your files which is pretty cool.

To Enter

1) Post a comment on why you’d love to have this

2) Contest ends and Winner will be announced Monday June 29th, 2009

3) Winner must pay for shipping costs

4) We will email the winner on Monday, prize must be claimed within 3 days or we will choose another winner

Also, for those who don’t win, you can download a free trial here.

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