Archives for March 2016

Why Do People Unsubscribe From Your Emails?

As a marketer, you know the importance of an maintaining an active and relevant mailing list, so getting those unsubscribes can be pretty discouraging. This infographic will give you a visual analysis of some unsubscribe trends that will help you understand your reader’s behavior plans and help you to plan future email campaigns accordingly.

Why Do People Unsubscribe from Your Emails

How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the opportunity to put any myths to bed as well. If a customer takes your eBook, you then have their undivided attention. They are actively seeking the information you are providing. Ebooks are great because not only are they typically a quick read, you also have the ability to put live links in place to bring in other resources for them to enjoy. Maybe send them to your website for more information.

If you move into eBooks you are actively participating in content marketing. This type of marketing is hugely influential online right now. Content marketing is massively desirable to the search engines. Ebooks are fresh valuable content. You can use it in so many ways. If you’re trying to grow your list, you can use it as an email harvester. Offer it to customers who give up their email to possess it. You can use it to influence the way people view you. It shows your authenticity. I try at every turn to show customers what I know and how it can help them.

Once you write one eBook, I can assure you, you’ll write more. There’s a large payoff, when people care about what you say. We all have an audience, most of us are unaware. Take the benefit of a doubt and try one small eBook. Email it to all your existing customers. I think you’ll be pleasantly surprised by the outcome. It will show your thought leadership. They will appreciate the education. Many I’m betting assume what you do or at the very least under estimate the full extent of your services. Consider an eBook for each service. Develop it into a series.

If you also do public speaking having an eBook, to draw attention to, gives your listening audience a reason to visit your website. Direct them to a landing page where they can get your latest eBook for FREE. On the front end make it look like the cover of a book. The graphic and message should resonate with whom your speaking. If you get enough ebooks together over time, you could put them all together and do a hardcopy book. I call my book of tips – “101 Branding Tips.” I refer to it as my 114 page brochure. (http://www.edroachbrand.com/) it’s unconventional but is always well received. As content marketing suggests, it’s all about valuable information that customers are looking for. It all follows the mantra of give before you get. NEVER use this platform to sell directly. As you write your content, try your best to not write an ad. It’s tempting, but i suggest you resist the urge. Once you first experience the reaction to authoring content, it’s value will be apparent. 

Why You Need Reputation Management

032416-Why You Need Reputation Management

As an online business owner, it’s important to know what people are saying about you on the Internet. With people being able to communicate their thoughts immediately, you should know how to deal with any potential problems as soon as they appear. And unfortunately, people can be much quicker to post a bad opinion rather than a good one.

This article will help you to understand the importance of online reputation management and how to manage it.

Do You Know The Perception of Your Brand?

If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry – that branding is all about changing your visual image. A rebrand to these people is changing your logo and marketing materials.

Do You Know The Perception of Your Brand

Brand is so much more than that. Your visual image is definite a part of your brand. It is the face of your brand. It’s probably the public’s first exposure to it. And because everyone has a brand whether they desire one or not, a lot of factors determines that brand or “reputation” in the marketplace.

Perception is a major trait that customer rely on to help them determine what to purchase. Their perception of your brand determines whether they can trust you, how they judge your value, it even validates (or not) your expertise. That perception they hold so close doesn’t necessarily have to be true. Remember – it’s THEIR perception based on a reputation they have built in their consciences over time.

Recently Chevy ran a commercial, where they showed a focus group of “real people” not actors and had them choose car logos based on certain attribute. For instance, when asked which brand was safest, most people chose high-end luxury brands. Of course, the questions were skewed in that the answer for any positive attribute was Chevy. What should be alarming to Chevy though was that most people did NOT choose Chevy first. Their perception was something else.

Changing negative perceptions is time consuming and expensive. Chevy took a chance with this commercial. They got their point across, but if the commercial viewer took it one step further and asked WHY didn’t we choose Chevy first, this is where the branding problems rise to the surface. What in their brand (reputation) is holding them back? While all the right answers to the questions were Chevy, other, higher-valued brands owned those positions.

That is your challenge.

Does your small business brand own positions you know to be true or are they owned by your competition? What are you doing to correct these perceptions and reclaim that reputation? If your answer is “a flashy logo and pithy slogan” then my guess is you’re going to be playing catchup for a long time. Get used to someone else owning your position!

How to Smooth the Transition to Daylight Savings Time

Most people dread setting their clocks forward in the spring. Not only do they lose that hour of sleep, but it can take a week or more for their bodies to adjust to the time change. This article offers helpful advice to smooth the annual spring transition to Daylight Savings Time.

How to Smooth the Transition to Daylight Savings Time

Best Practices for Social Media That Will Save You Over 25 Hours in Two Weeks

 

Best Practices for Social Media That Will Save You Over 25 Hours in Two WeeksSocial media can suck up a large amount of time if you’re not careful. And how much time is too much for a business owner, anyway? If you want to cut back on the hours that you’re spending keeping all your accounts active, you’ll want to reach this article that will show you 8 Social Media Best Practices that will save you over 25 hours over a two week time span. Just think what you might be able to do with those saved hours!

What Do Brands Think About Facebook Reactions?

Facebook recently unrolled its new Reactions feature recently. Instead of just “liking” a post, you now have a choice of “love,” “haha,” “wow,” “sad,” and “angry.” However, you’re not only sharing your reactions with your family and friends, you now also have the opportunity to share your reactions with brands and advertisers. So far advertisers are loving it. Seeing how you react to their ad campaigns gives them greater insight for future campaigns.

What Do Brands Think About Facebook Reactions

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