Posts filed under Business Category

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THE introvert’s guide to selling

Ed Roach Written by Ed Roach
on July 23rd, 2008 / 7 Comments / Print this

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean [...]

You Can’t Create Cool…can you?

Drew McLellan Written by Drew McLellan
on July 16th, 2008 / 8 Comments / Print this

Let’s face it. Everyone is envious of Apple right now. They were the king of cool with the iPod. But then they got out cooled. By the iPhone.
Who doesn’t want to be the iPod or iPhone of their industry?
But that’s the rub. The more you chase cool, the less likely [...]

How to Make Brand Champions.

Ed Roach Written by Ed Roach
on July 15th, 2008 / 2 Comments / Print this

How many times has an existing customers asked you if you also do this or that? Your employees - how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag [...]

People - ya gotta love ‘em!

Ed Roach Written by Ed Roach
on July 3rd, 2008 / 7 Comments / Print this

If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media.
I regularly drop into blogs and business [...]

Using Big Business Sponsorship Ideas to Market Your Small Business

Vera Raposo Written by Vera Raposo
on July 3rd, 2008 / 5 Comments / Print this

Today’s Guest Post is by Mark Nagurski from Really Practical Marketing
The 2008 Olympics are fast approaching and buried amidst the flag-waving, medal-winning and money-spending you might just find a host of, not exactly inconspicuous, Official Sponsors, Partners and Suppliers.
Of course, some of these associations make good sense, but, there are also dozens of Official Suppliers [...]

Networking: It’s Not Rocket Science

Michael Walsh Written by Michael Walsh
on June 27th, 2008 / 7 Comments / Print this

Even if you’re a friendly individual who has good relationships with people, you might still be an introvert who has trouble networking. In today’s business world, communicating and making contacts is everything, and just about everybody has to do it. Below are five tips on how to get connected to the right people:
Networking [...]

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