I have been using Twitter for a while now but never knew about this. Awesome tip from Gary Vaynerchuk.
A one-size-fits-all leadership style will only go so far when it comes to dealing with employees. The more people you have on your staff, the more likely you are to encounter different personality types. Fortunately, you don’t have to develop a split personality to work with different types of people. An awareness of various personalities and how to work with and guide them will help you develop a workplace environment that’s positive and productive. The following tips and insights can help you lead your employees in a way that instills trust, loyalty, confidence and good workplace morale.
Dealing with Different Employee Personality Styles
- The Introvert. Quiet, shy people are often mistaken for employees who have little to offer at meetings or during projects. But when introverts are given an opportunity to communicate in ways that are more comfortable, you’ll generally find they have a lot to contribute. Introverts are more private, which means they prefer forms of communication that don’t require speaking in front of the entire staff. Provide written communication options, as well as email and one-on-one communication to tap into the knowledge and expertise of your introverts.
- The Competitor. The competitive employee is always striving to do better than others or even his or her own personal accomplishments. This employee loves conquests, as well as access to management and executives. Tap into this personality by making this individual part of your goal-achieving team. Sales, account management and other competitive departments are a good location for this employee.
- The Believer. Every team needs a cheerleader, and your believer is the person who will be on-board for every new project, goal and mission. Be careful in how you use your believer personalities. They’re effective for encouraging the pragmatists, but need to refuel their optimism by spending equal amounts of time with other believers.
- The Pragmatist. The pragmatic employee isn’t necessarily a negative person, but he or she is more likely to be skeptical and hesitant when it comes to something new. This individual prefers to research all the possible pitfalls before deciding on the benefits of something. They’re also more likely to question things and people, which can be worked in your favor.
- The Work-Life Balance Seeker. More people are seeking work-life balance than ever before. This personality type is likely to be as ambitious and gifted as your competitors and believers, but they are also highly efficient and use their efficiency to attain balance between work and life. The work-life balance seeker makes a good manager, particularly when working with people he or she likes.
- The Toiler. Toilers view work as a means to an end, such as spending more time with family or going on vacation. Even though this individual is not likely to become a star executive, they are necessary to the ongoing functions of the business. Work with this individual to promote efficiency, and your toiler will get things done.
Bringing the Whole Team Together
A range of employee personalities can be overwhelming to deal with, but when you consider the variety existing in your team, you’ll find there are many ways to bring them together. Cohesiveness is vital to a team environment and, many times, different personalities complement one another to make a well-balanced team. As the leader, it’s your job to encourage the best parts of each personality to come out in full force, while tempering the personality aspects that the team needs less of.
The leadership sets the tone, which means you have the power to bring everyone together or allow personality differences to create an insurmountable gap. With consistent effort and genuine interest on your part, you can achieve the former. Start by learning about the personality types that exist in your workplace, and then consider each of them as you plan each day, week, meeting and goal.
Besides being a great presentation, I love how short and sweet this is on its own. Short is good.
I think #2 is not always possible but good to attempt to do when you can and #4 is probably my biggest challenge.
What is your takeaway from this presentation?
Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand image? Are the colors and imagery resonating by correctly representing your brand values and personality? How about consistency, are you showing one message?
At the first introduction everything is riding on your brand image. If a business’s image is amateur, then they are doing immediate damage to sales goals. Their efforts to save money and get an image on the cheap, only shows their lack of understanding as to how the buying public formulates buying decisions. Their perceptions are the reality in the world of a brand. If a business looks like a small player, a person will have a more difficult time building a belief that the business can deliver for them. These perceptions and reactions happen in seconds. Building trust is huge in the sales cycle and so any distraction from that effort is critical.
Your brand image should also differentiate your company. Choose colors that not only represent your personality, fit psychologically but also are different than competing companies. Every aspect of your brand must be compelling to a prospect. Your brand image mustn’t be simply window dressing either. You have to walk the walk. There are so many things you have to remember in order to succeed, your image should be the wonderful wrapping to a tremendous gift inside.
Take this opportunity to look objectively at your brand image. Ask friends and customers for their opinions in a short survey. Use the results to address any deficiencies and make your job a little bit easier.
I’ve seen several cases lately where graphic designers will gather opinions on Facebook regarding logos they’re designing. I can’t help but think that reflects badly on their brand. The client is retaining them based on their professionalism in the field. I feel letting Facebook friends chose their best says plainly that these designers don’t have the confidence to know what is the best solution. A logo speaks to the face of a brand. It’s not a work of art but a communication vehicle. These designers are doing their clients a disservice.
I believe that a designer who is charge of helping to develop brand images must do so based on the brand and its promise to its marketplace. There are plenty of examples of individuals who believe it’s not a good idea to ask the public for their input. Steve Jobs of Apple was one of these. He absolutely believed he knew what people wanted. Henry Ford had a great quote: “If I had asked them what they wanted they would have said faster horses.” I’ve always said to my clients, “I don’t give you what you like, I give you what you need.”
More times than not crowd sourcing delivers mediocrity. The general public are more likely to choose safe over ground breaking. When you engage the efforts of a professional you put yourself in their hands. If you don’t entirely trust them, then you chose the wrong person. Put your brand into the hands of someone who can really make a difference. The last thing you want is to be is safe. Safe doesn’t stand out from the crowd. If you’re a graphic designer reading this and you enjoy crowd sourcing to make your decisions, maybe it’s time you reconsider your occupation. When you’re designing an image your client is the brand that hired you,not the public. They are there to be inspired by the truly great ones.
We should all strive to one of those.
Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate them. Colour has meaning and can be historically relevant. An example of what I mean by this is – let’s say you have an antique store or modern store for that matter that sells 1950′s era goods that are original or retro. You would be wise to use the pastel colour palette from that era (shown here). On doing this, your audience would immediately relate to the environment you are trying to create.
Color also can help the customer feel a certain way. Red for instance is a power colour. It motivates. This is the number one colour used in retail sales to get customers to react to a sales statement . Act Now! Call Today! Up to 50% off – these are things you see every day and colour sells them.
I also like to analyze what colours the competition is using and use a palette that is completely opposite which is currently being used. Think UPS and brown. This is a leadership approach to color selection. How ever you choose to pick your corporate palette, don’t just make the choice based on your personal taste. If mauve is the proper selection to help you sell, don’t ignore it just because you may not like mauve.