How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the opportunity to put any myths to bed as well. If a customer takes your eBook, you then have their undivided attention. They are actively seeking the information you are providing. Ebooks are great because not only are they typically a quick read, you also have the ability to put live links in place to bring in other resources for them to enjoy. Maybe send them to your website for more information.

If you move into eBooks you are actively participating in content marketing. This type of marketing is hugely influential online right now. Content marketing is massively desirable to the search engines. Ebooks are fresh valuable content. You can use it in so many ways. If you’re trying to grow your list, you can use it as an email harvester. Offer it to customers who give up their email to possess it. You can use it to influence the way people view you. It shows your authenticity. I try at every turn to show customers what I know and how it can help them.

Once you write one eBook, I can assure you, you’ll write more. There’s a large payoff, when people care about what you say. We all have an audience, most of us are unaware. Take the benefit of a doubt and try one small eBook. Email it to all your existing customers. I think you’ll be pleasantly surprised by the outcome. It will show your thought leadership. They will appreciate the education. Many I’m betting assume what you do or at the very least under estimate the full extent of your services. Consider an eBook for each service. Develop it into a series.

If you also do public speaking having an eBook, to draw attention to, gives your listening audience a reason to visit your website. Direct them to a landing page where they can get your latest eBook for FREE. On the front end make it look like the cover of a book. The graphic and message should resonate with whom your speaking. If you get enough ebooks together over time, you could put them all together and do a hardcopy book. I call my book of tips – “101 Branding Tips.” I refer to it as my 114 page brochure. (http://www.edroachbrand.com/) it’s unconventional but is always well received. As content marketing suggests, it’s all about valuable information that customers are looking for. It all follows the mantra of give before you get. NEVER use this platform to sell directly. As you write your content, try your best to not write an ad. It’s tempting, but i suggest you resist the urge. Once you first experience the reaction to authoring content, it’s value will be apparent. 

#19 4 Surefire Ways To Change Your ‘Luck’ [Podcast]

I know you may be thinking… that’s like a bad word! Don’t talk about that! Many entrepreneur friends of mine feel that way and if you do too, good for you! But I’m still going to talk about it because I’m not really talking about luck.

What others see as ‘luck’ actually has a formula. Listen in to find out…

SBBPodcast

Key Takeaways

  • Keep going
  • Work it
  • Give it time
  • Sacrifice

Resources & Mentions

Exposure & Profit

AutoSiteSaver

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#18 Always Ask, Ask and Ask Again [Podcast]

There’s no business that doesn’t require selling. Even when you are selling life-giving water. Something everyone on this planet needs. You need to sell people on your water vs other alternatives. A big part of selling is to ask. But why? Why do we have to ask? Don’t people just know we have it? People will know to ask me if they want to buy.

Wrong. In this episode, we talk about why you need to ask and ask often. Listen in now…

SBBPodcast

Key Takeaways

  • Never assume people won’t buy
  • Don’t assume there’s no room for you after competition
  • Why everyone has a time to buy
  • Don’t assume everyone knows what you have to offer
  • Never think that everyone knows what your product does

Resources & Mentions

Exposure & Profit

AutoSiteSaver

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#17 Are You Making These Common Networking Mistakes? [Podcast]

If you have never attended a business event in person, then you absolutely must try at least once this year. There are so many reasons why you should which I covered in this show and also the mistakes I see people make regularly. Listen in now…

SBBPodcast

Key Takeaways

  • Come out of your introverted shell. You’ll do just fine, from one introvert to another.
  • Choose the right event.
  • Spend time networking. Crazy to not network at an event yes. But people do that.
  • Don’t bury your nose in your device.
  • Bring your business cards. Yes, business cards and we’ll talk about how to make yours fresh, exciting and not old school.
  • Pay attention to what’s happening around you.

Resources & Mentions

Moo.com – use this link for a 10% discount off your first order.

Exposure & Profit

GoQR.me

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#16 7 Methods For Making Smart, Effective Offers [Podcast]

When you make the right offer, to the right people and the right time, you are going to meet your financial goals. It’s really simple. You need to make offers to get the sale.

Today, I’m going to share 7 methods to help you craft effective offers, the smart way.

SBBPodcast

Key Takeaways

  • Be constantly on the lookout for what’s going on around you
  • Review your feedback
  • Reward your special audiences
  • Bulk and repeat order discounts or special orders
  • How payment alternatives can help
  • Why offer gift purchases
  • What kinds of bundle and value added offers you can make

Resources & Mentions

Sticky Passive Income

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#15 5 Annual Checkups For A Thriving Rest of The Year [Podcast]

If you listened to our show last week, you would have heard me talk about and emphasize the importance of looking into your business’ affairs at regular, predictable intervals like daily, weekly, monthly and quarterly.

Today, I’m going to share some tasks that we should look into right about this time of the year so the rest of the year can run better.

SBBPodcast

Key Takeaways

  • Check in on your domains. Prune and review contact information.
  • Write or complete those content drafts
  • Update popular content
  • Refresh your affiliate ads and resources
  • Optimize your virtual real estate for sales

Resources & Mentions

Sticky Passive Income

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#14 Keeping Your Goals Front and Center [Podcast]

Do you secretly worry that you will lose sight of your goals by the time February – or worse – the end of January rolls around? We all slip up and most of us fall off the bandwagon by then.

Listen to this podcast to discover what I discovered myself in reviewing the past year and what can help you keep your goals in front of you at all times through December of this year.

SBBPodcast

Key Takeaways

  • Develop habits
  • Do one task daily to move you closer to the end result
  • Review daily
  • Bottom line – Daily, Weekly, Monthly, Quarterly

Resources & Mentions

Profitable Tech

The How (and Wow) of Habits by Carrie Willard

Train Your VA To Make You Money

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