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I invited  Ed Roach to be a guest here at the podcast to discuss all things branding. I had some very specific questions that I thought would really help you if with your branding efforts.

We discussed many things and to start I wanted to know what was the ONE thing we needed to remember about branding  — plus we talk about branding mistakes people make and you get to listen in when Ed answers my question about what he thinks is the “brand” here at Small Business Branding.

I think it will surprise you to know that branding is all about perception, what people think of YOU and your company.

Questions Asked On The Call:

1) What are the biggest mistakes you see people making with their branding efforts?

2) What is ONE thing we all should remember about branding?

3) What are the key aspects of branding?

4) How would you explain your brand at The Branding Experts? how would you explain my brand at Small Business Branding?

5) Truly what is the importance of a brand?

6) Why do you think people have a hard getting the fact that they need to brand?

7) any last thoughts?

Here is Ed’s Bio:

For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. I’ve had the pleasure of being interviewed in all media regarding branding small business, most recently in “America’s Best” magazine and the “Christian Radio & Music Industry” trade magazine. I am available for speaking engagements and I have authored “The Reluctant Salesperson“, an Introvert’s Guide to Selling. Contact me if you are looking for practical advice on bringing your corporate brand to the next level. You can also reach me at my blog here.  I also have international speaking experience including a recent event in Prague, Czech Republic. I am currently working on a branding conference in Mumbai, India for next year.

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Kelly McCausey is one cool person!

She went from mega debt as a single mom, working full time outside the home to a wildly successful online business owner. Kelly is also one of THE people who helped me go from offline business owner (MISERABLE) to online success (SUPER HAPPY).

She’s down to earth and is happy to share her insights into the Work At Home Mom Community.

I first met Kelly when she launched Mom Masterminds with Alice Seba. That is the place that my life changed forever.

You can read my review of Mom Masterminds here.

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In her own words…

I never had enough money.  I was always struggling to cover a utility bill and when I did get some sort of windfall it usually went to fix my old car or take care of a crisis.  It was two steps forward, three steps back.

I remember one year where I was really starting to get my head above water and a serious wind storm pushed three big trees over – enough to put my home in danger but not far enough to make them touch the house.  That meant they had to be taken down but my homeowners insurance wouldn’t pay.  It was awful to hand over a thousand dollars of my hard earned money to the tree service company.

At that point, I think I sunk into an attitude that nothing would ever change for me. I would always be in debt and never be able to do the things I wanted to. But that wasn’t true.

In 2002 I started to look for ways to make money at home.  I launched a desktop publishing business and created my own website to market it.  This opened a door that led to a whole new world for me and six years later, my life is completely changed.”

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I will never forget all the help, time and support Kelly has given me. She has been a huge blessing in my life and I’m very proud to share her with you here.  I literally had 5 retail store locations and sold it all off for my internet business and my super happy new lifestyle.

If you are struggling spinning your wheels – you can grab a free 7 day trial to Mom Masterminds.