How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the opportunity to put any myths to bed as well. If a customer takes your eBook, you then have their undivided attention. They are actively seeking the information you are providing. Ebooks are great because not only are they typically a quick read, you also have the ability to put live links in place to bring in other resources for them to enjoy. Maybe send them to your website for more information.

If you move into eBooks you are actively participating in content marketing. This type of marketing is hugely influential online right now. Content marketing is massively desirable to the search engines. Ebooks are fresh valuable content. You can use it in so many ways. If you’re trying to grow your list, you can use it as an email harvester. Offer it to customers who give up their email to possess it. You can use it to influence the way people view you. It shows your authenticity. I try at every turn to show customers what I know and how it can help them.

Once you write one eBook, I can assure you, you’ll write more. There’s a large payoff, when people care about what you say. We all have an audience, most of us are unaware. Take the benefit of a doubt and try one small eBook. Email it to all your existing customers. I think you’ll be pleasantly surprised by the outcome. It will show your thought leadership. They will appreciate the education. Many I’m betting assume what you do or at the very least under estimate the full extent of your services. Consider an eBook for each service. Develop it into a series.

If you also do public speaking having an eBook, to draw attention to, gives your listening audience a reason to visit your website. Direct them to a landing page where they can get your latest eBook for FREE. On the front end make it look like the cover of a book. The graphic and message should resonate with whom your speaking. If you get enough ebooks together over time, you could put them all together and do a hardcopy book. I call my book of tips – “101 Branding Tips.” I refer to it as my 114 page brochure. ( it’s unconventional but is always well received. As content marketing suggests, it’s all about valuable information that customers are looking for. It all follows the mantra of give before you get. NEVER use this platform to sell directly. As you write your content, try your best to not write an ad. It’s tempting, but i suggest you resist the urge. Once you first experience the reaction to authoring content, it’s value will be apparent. 

Virtual Event Help: Case Study Review

I’ve been thinking a lot lately of hosting my very own virtual event so when I saw that Angela Wills had a product on how to do this, I defintitely wanted to check it out.

I love easy to read reports and this was one of those that I read from start to finish.  She describes in full detail what she did to host her event, how she got the speakers to participate and promote the event, how she set it up, what tools she used to set up her affiliate program plus more…. and a summary of each step (which makes it nice and easy to refer back to).  Nice!

Here’s What It’s About:

How to host your own virtual event and grow your income by building your expert status. Included is a case study of her own event and an action plan for you to print out and check off for your own event.

This report is for you if you are ready to get going with your own virtual event easily without spending loads of time setting up, Angela said she only took 3 weeks to get it done and ready to go.

Just 2 small Drawbacks:

As I was going through the report Angela was sharing basically step by step what she did to host her event.

1. Templates

Templates would have been super cool to have…

I was thinking to myself that it would be handy to have the template emails she sent out to event speakers, emails for her subscribers, and a sales page template.

2. How She Plans to Double of even Triple Her Success

She also mentioned that with this first event under her belt that her plan was to double or triple that success… I would have loved to know WHAT she was doing now to achieve this.

I love the “ordered checklist” Angela included which shows you at a glance exactly what you need to do to create your own virtual event.  It’s literally every single step she took to get the event ready.

She then went onto explain what to do for the following:

  • Prior to the event
  • The day of the event
  • Shortly after the event

These points above are all listed as checklists so you can see exactly what to do.

In the end she built great relationships with the speakers, made some cool cash and had a really great info product at the end of it that she could sell.

Personally I enjoyed this report and would love to see if Angela increases the product by adding those handy templates that I could just copy and paste for my own events.  If not, it was still worthwhile and made me feel like it was easier than I was thinking.

Ready for your own event? Click here to grab your own copy.

Blog Mastermind Review: Plus 10 Blog Traffic Tips

Here we are at dinner in Vancouver, BC

After finding Yaro Starak on the internet I quickly came to realize that he was providing some pretty awesome materials on his website — then he launched Blog Mastermind.

Yaro Starak put together this program for bloggers to help them take a blog from start to profit, which I joined back in 2007 and knew right away that this would definitely help me. Yaro makes his full income online so why wouldn’t I learn from that?

(You can download Yaro’s Blog Profits Blueprint here for free)

Here is an Outline Of The Program

Lesson 1 – Let’s Get Blogging!
Lesson 2 – Blog Foundations
Lesson 3 – RSS, Social Proof and Plug-ins
Lesson 4 – Finalizing Your Blog Structure
Lesson 5 – Set Up Key Content Pages
Lesson 6 –  Content Focus and Structure
Lesson 7 – Authentic Content
Lesson 8 – Personal Branding and Sourcing Content
Lesson 9 – Hiring Bloggers
Lesson 10 – Copywriting For Blogs
Lesson 11 – Marketing Through Conversations
Lesson 12 – Leveraging Content For Traffic Part 1 – Forums
Lesson 13 – Leveraging Content For Traffic Part 2 – Article Marketing & Blog Carnivals
Lesson 14 – Leveraging Content For Traffic Part 3 – Guest Writing
Lesson 15 – Search Engine Optimization For Blogs
Lesson 16 – Impact Marketing
Lesson 17 – Podcasting
Lesson 18 – Publicity
Lesson 19 – The Traffic Secret Every Blogger Knows
Lesson 20 -The Monetization Process
Lesson 21 – Contextual Advertising
Lesson 22 – Affiliate Marketing
Lesson 23 – Direct Advertisers
Lesson 24 – Five Powerful Ways To Make Money With Your Blog
Lesson 25  – Email List Profits
Lesson 26 – Buying and Selling Blogs
Lesson 27 – Blogging As A Business

Sadly right when I decided I wanted to review and apply everything inside the program I was dealing with going back and forth to the hospital on top of running my online business.  I did manage to put together a checklist one night at the hospital and did manage to implement things here on my blog but not enough to have me feel that I did everything I could to put this program to the true test.

When I say I didn’t do everything, well I’m pretty picky with myself and probably go overboard on all programs I review but I always want to make sure I applied everything possible. So, I’ve probably done a lot more than most for that reason.

Just One Little Problem

This program is so massive that it can be a little overwhelming — that’s why I will outsource the entire process and focus on the checklist that I created at the same time, I totally plan to update my checklist too. 🙂

How I Personally Learned The Program

Inside the program it is very easy to follow – you can listen to the program which is what I did because I got a bonus from Yaro — it was an IRiver that was loaded with every lesson. Plus I absolutely prefer to learn this way.  But if you prefer to print out the lessons and read everything that’s easy to do as well.

What I loved too is that Yaro put out a lot of free tutorials, videos & proof so that if you couldn’t afford the membership price tag you could still learn and apply lots to your own blog.  One video in particular that I enjoyed was the conversion blogging video.

Yaro talks in the beginning on how internet marketers and bloggers are somewhat separate. He says that he wanted to show bloggers how to use internet marketing to their advantage and work on converting people who come to your blog.

He also stresses the importance of creating a real business and not just a blog – there’s really no point to having tons of traffic either if you are not converting it into income. The best part is that Yaro is teaching from experience and I respect that far more than someone who has just learned the techniques.  He actually applied everything himself and could even travel the world (from my memory I think he was on the road for a year or so) while he made money from his blog. I even got to meet him during his travels here to Vancouver, BC Canada.

I personally increased my income at this blog so quickly that there was a serious problem — it was far too fast! I even had to slow down the growth because I was falling into doing things and working on projects that I wasn’t enjoying. I guess you could say it’s a nicer problem to have than being stuck in a 9-5 job or business like I was.

I will continue to work on all aspects of the Blog Mastermind Program but I do plan to outsource 100% of the work, there is just so much to do for it. This will be my second round covering the program but I will be more diligent to grab screen shots and provide a true case study for you.

I would like to leave you with an article written by Yaro so you can start applying the program to your blog even if you don’t purchase it — I challenge you to dedicate yourself completely to all of these top 10 tips. Just get it done and see what kind of results it can bring.

(You can download Yaro’s Blog Profits Blueprint here for free)

Here is Yaro’s Article …

10 Blog Traffic Tips

In every bloggers life comes a special day – the day they first launch a new blog. Now unless you went out and purchased someone else’s blog chances are your blog launched with only one very loyal reader – you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’s about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

Top 10 Tips

10. Write at least five major “pillar” articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.

You don’t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.

8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).

7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.

Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.

6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.

This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.

5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.

4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.

To find the right blog carnival for your blog, do a search at

3. Submit your blog to To be honest this tip is not going to bring in a flood of new readers but it’s so easy to do and only takes five minutes so it’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!

2. Submit your articles to This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’s worthwhile because you simply leverage what you already have – your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.

How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.

1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.

I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it’s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

To get more information about Blog Mastermind click this link:

Don’t forget — You can download Yaro’s Blog Profits Blueprint here for free

Mom Masterminds Review

I cannot even begin to express what this community of women has meant to me in my life.

When I first started with Mom Masterminds it was when they first started and opened up the doors.  I was one of only a handful of members that first joined up in 2004.

Let’s see,  I was in the midst of chaos with 5 retail stores and a strong desire to make an income online that would support my family.  I always knew it was possible because I saw that Kelly, Alice & Lynette were already doing this.

I often joined virtual events right from my store via the computer and started my learning curve.  Prior to joining Mom Masterminds I knew how to do the following things online:

  • Create a very simple web page (I literally only had 6 online)
  • Create a link
  • Link from one page to another

And I think that’s about it.

I will never forget the first major task that I learned and that was setting up a web page that directed people to sign up to my newsletter.  I remember  Alice telling me how important it was to build my subscribers and then she walked me through step by step how to do my very first Adwords campaign. I directed my adwords campaign over to my newsletter page and voila! Instant subscribers.

Since then I have created websites, membership sites, bought and sold websites and domains. I have moved into new areas of online business which included a writing site that created content for busy blog owners. And of course my biggest venture of all — purchasing this very site you’re reading this on.

I love Small Business and it was a really great fit for me. That’s the beauty about online business is that you can go into areas of business that compliment who you are and what you enjoy.

I also had to endure the painful journey of watching my daughter fight cancer twice and win! My Mom Masterminds friends were there to support me through it all.  The first thing they did was gather up money so that my daughter could buy herself something nice and not feel so crappy about what she was going through. Another friend Nicole Dean sent me some beautiful books for my other two children so they wouldn’t feel left out.

I absolutely LOVE this group of women, they not only teach you how to run an online business but they offer a unique perspective when it comes to running your business with a family, life circumstances and more. They are simply wonderful and I’m so glad to call it my own virtual home.

You will also learn many aspects of running your online business like:

  • traffic generation
  • social media
  • building your site
  • css
  • membership sites
  • budgeting
  • affiliate marketing
  • time management
  • business ideas
  • blogging
  • and more

You will always be able to ask your question and get a thoughtful response back. Kelly and Lynette NEVER recommend anything they haven’t used themselves and loved. Kelly’s motto is, “If I can’t recommend it to my sister, I won’t recommend it to you.”

You’ll also find that most members have their own story about why they wanted to run an online business. Kelly was a single mom in serious debt and then built an online business to support herself and her son.  Why wouldn’t I want to learn from someone who also started out with a desire and built her business to something that’s so spectactular?

I myself went from running a successful offline business (MISERABLE) to a successful online business (SUPER HAPPY) that allows me to work from home and be there for my children — especially in tough times like my daughter’s case.

You will never go wrong joining Mom Masterminds — all you need is the desire to start your business and they will help you with the rest.

If you do happen to join please let me know, I have a checklist available to get you started out on the right foot once you’re inside the program.  You can contact me at to get yours.

All you have to do is go here to try out their free 7 day trial and get instant access to your peek inside a successful membership to build your business online.

Problogger Checklist Now Available Plus 5 Reasons Creating Discount Codes for Your Website is a Good Thing

Recently when Darren had his Birthday at Problogger he put his book on for half price, so I grabbed a copy. With every single course that I download I put together a Checklist to keep myself on track. I’m also extending that offer to anyone who grabs a copy on my recommendation.

I’ve also already sent out all the checklists to those people who emailed me their receipt. If you haven’t sent me your receipt yet, please do so and I’ll give you access to the checklist. 🙂

That got me thinking about coupon codes, I probably would not have bought the workbook myself for a while. It always takes time and effort to follow a new course and implement the steps.

But because there was a decent discount, I went for it.  Then once I purchased it I almost kicked myself for not getting it sooner. It’s a very good workbook and it will be easy for me to go through it and refer to it in the future.

Do you use discount codes for your products?

Here Are Five Reasons Creating Discount Codes for Your Website is a Good Thing

Discount codes give cost savings to customers while providing valuable data and inventory control to the seller.  Here are five reasons that creating discount codes can benefit an etailer’s business:

• Bring in new customers – When a consumer is ready to buy and knows of multiple sources for the product, price is often the deciding factor.  Consumers are attracted to a good deal.  Offering a discount code to new customers provides an added reason to shop at a particular website over all other options.

• Encourage repeat business – Satisfied customers will be more likely to shop again when they are reminded to do so, and given a compelling reason to return.  A special discount code can be sent via email at specific intervals as a thank-you for past purchases and to encourage repeat business.

• Increase order size – Time-limited offers create a sense of urgency and give customers a reason to buy more than they originally intended.  Discount codes can be offered for a percentage off the purchase price of a second item, for example, or for free shipping on orders totaling a specific amount.

• Tracking – Gathering data on customer trends is imperative for every etailer.  Issuing separate discount codes for different mailings, website promotions and affiliate partners, for instance, provides important information on where customers come from and which marketing campaigns are most effective.  This data can then be used to make decisions about future marketing programs.

• Control inventory flow –
Physical stores manage inventory flow by marking down items they want to move.  Online storefronts can use discount codes for the same purpose.  The discount can be offered across the board, or used to bring in new customers with an interest in that particular product category, or sent to previous customers who bought similar products.

There are several ways discount codes can be applied.  You can generally offer a set dollar amount off the normal price of a product, a percentage off the price of a single item, a discount on the order total, or free shipping on orders that exceed a minimum dollar amount.

  • Discount offers can be extended through a number of vehicles.
  • They can be posted on the landing page of the storefront.
  • They can be emailed to select past or potential customers.
  • They can be introduced on the order summary page to encourage the customer to add items to the shopping cart.
  • Or they can be listed at sites such as or

Many people determine the effectiveness of their marketing strategies by tracking the use of discount codes. The information can help businesses achieve the highest possible ROI and sales at the best available rates.

What Does Your Website Design Say About You?

Thousands of people struggle to publish a website on the web every day.

Some want to make millions overnight while others want to start a legitimate home based business. Still others want to just find a voice by blogging.

The massive size of the web has made it a playground for the newbies and the experienced alike but with millions of people making up your potential audience, how do you differentiate your website from all the others?

No matter what your purpose is for having a website, you want it to look appealing and welcoming. The visitor needs a reason to stay to read what you have to offer otherwise they are just one more hit in your stats, never to be found again.

One way to get your website published quickly is to use a DIY web page builder or templates. Choose a design, add your copy, and hit the publish button.

You’re officially a webmaster!

But if you do not have an eye for design your page layout might confuse your reader about where they should look first. Or the graphics included in the templates might look unprofessional and not really convey your message to your readers very well.

Confusing a reader should not ever be part of your plan and if you are online to make money, customers need to be assured of your professionalism prior to buying from you. Using a below standard web page builder might just turn away people instead of bringing them closer to making a sale.

I always recommend using Xsitepro web design software to all my coaching students and others who are new to the online world. This one program has helped me grow my business immensely and has certainly paid for itself multiple times over during the years.

This is the king of DIY web builders. Every design and copy element on the page is within your control but the developers have already paid professional web designers to create the hundreds of templates available to use.

The actual layouts are very professional and pleasing to the eye, which will help navigate your reader through your site while also establishing you as an expert in your market.

Xsite Pro is a one-time investment but now business owners are not stuck using a sub par program getting sub par results. Xsite Pro gives you the professional website that you want – and need – to be successful online.

Is it time to take a review of your own website? What does it say about you?

Blog Mastermind Is Here & My Action Bonuses For You

Yaro has been working hard behind the scenes for the big launch day for Blog Mastermind.

NOTE: Yaro is offering 3 Action Bonuses for the first 100 people to join!

Today at 10AM EST, you will have an opportunity to join his program and put his teachings into action. It’s not easy putting together a big launch like this as I know I’ve gone through the process myself.

Over a rather short period of time I wanted to share with you some things that I’d like to do with my own blogs, and the first thing that will change is going to have to be my opt-in box.

Of course, I would love to also increase my readership at my scrapbook blogs as well. Hopefully my experience will also help you look into your own website to see what you could make better for your business.

If you missed the recent posts, I discussed Yaro’s Conversion Blogging Video, and an inside look into how he makes money with his blog.

Getting Ready To Start The Blog Mastermind Program

As I type this I’m also preparing myself to take the Blog Mastermind Course. I’ve taken several courses in this industry and am very proud of all that I have learned to apply to my business.

The one thing I’d like to get across is taking ACTION on what you learn. So I’ve decided to offer you a bonus if you choose to purchase through this link. I know by taking this course that I will make more money with my blog because I fully plan on taking action on everything that I’ve learned.

(Can you tell I love the word Action?) 🙂

A Take Action Bonus For The Whole Process

I know that there are many things we need to do to run our business, but if there is something like this course that will help us move our blogs forward creating traffic to our sites, a relationship with our subscribers, and make more money with our customers then I opt to go ahead and take this course.

If you would like to join me in this journey with Yaro, I will set up a private area inside my business management system for you to share your thoughts on the program and what you need to apply to your blog.

Also monthly I will share my plans with you and my experience with the program, along with the success of it all. I’m really looking forward to meeting you and bringing you into my private online world.

A Monthly Audio

For myself, I also love to learn with audio. So each month I will prepare an audio for you on my own thoughts of the program, what I’ve learned, what I’m applying and how to make the most out of the teachings. It will be a great experience and it will also help me sort out what I’ll be planning from the lessons. We’ll have discussion about opt-in rates, increasing our subscriptions, different things to tweak, and following the path laid out for us.

Claim Your Bonus

After ordering the program send me an email to smallbusinessbranding @ with your payment receipt. Once I have confirmed your payment, I will set you up in my business management system right away. We will get started covering the program right away.


I’d like to see more business owners follow the lead of Yaro to improve their blog presence, to understand the reasons behind why we should choose WordPress as the best blog platform to use (I will be covering this topic very soon), to understand why we should have effective copy near our opt-in boxes, and the benefits of applying this system into our business.


Yaro has some cool bonuses also for the first 100 people who take action and grab the Blog Mastermind Program. So you’ll want to jump on this right away!

I’m really looking forward to digging into all of this, and by the audios I’ve received from Yaro previously, I trust that this is an excellent program. So far, the audios I’ve heard have given me a clear focus on what I need to implement to my blogs.

Click Here to Claim The Blog Mastermind Program

Thank you for ordering and I look forward to sharing this new journey with you. 🙂

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