How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the opportunity to put any myths to bed as well. If a customer takes your eBook, you then have their undivided attention. They are actively seeking the information you are providing. Ebooks are great because not only are they typically a quick read, you also have the ability to put live links in place to bring in other resources for them to enjoy. Maybe send them to your website for more information.

If you move into eBooks you are actively participating in content marketing. This type of marketing is hugely influential online right now. Content marketing is massively desirable to the search engines. Ebooks are fresh valuable content. You can use it in so many ways. If you’re trying to grow your list, you can use it as an email harvester. Offer it to customers who give up their email to possess it. You can use it to influence the way people view you. It shows your authenticity. I try at every turn to show customers what I know and how it can help them.

Once you write one eBook, I can assure you, you’ll write more. There’s a large payoff, when people care about what you say. We all have an audience, most of us are unaware. Take the benefit of a doubt and try one small eBook. Email it to all your existing customers. I think you’ll be pleasantly surprised by the outcome. It will show your thought leadership. They will appreciate the education. Many I’m betting assume what you do or at the very least under estimate the full extent of your services. Consider an eBook for each service. Develop it into a series.

If you also do public speaking having an eBook, to draw attention to, gives your listening audience a reason to visit your website. Direct them to a landing page where they can get your latest eBook for FREE. On the front end make it look like the cover of a book. The graphic and message should resonate with whom your speaking. If you get enough ebooks together over time, you could put them all together and do a hardcopy book. I call my book of tips – “101 Branding Tips.” I refer to it as my 114 page brochure. (http://www.edroachbrand.com/) it’s unconventional but is always well received. As content marketing suggests, it’s all about valuable information that customers are looking for. It all follows the mantra of give before you get. NEVER use this platform to sell directly. As you write your content, try your best to not write an ad. It’s tempting, but i suggest you resist the urge. Once you first experience the reaction to authoring content, it’s value will be apparent. 

Reap the Benefits of Using The Cloud In Your Business

Running a small business has so many things to consider to be profitable. Keeping expenses down is just one of them. By using The Cloud rather than expensive hardware, you can save money by keeping your data in The Cloud which also allows you and your team to work together seamlessly on projects. These are just a couple things utilizing The Cloud can help you with, to learn more read How the Cloud is Reshaping Small Business Productivity.

Reap the Benefits of Using the Cloud in Your Business

SSL Certificates For Free Beginning 2015

Earlier this year, Google announced that it will give websites with ssl certificates extra brownie points. Though it is only a small ranking factor, it is one nonetheless.

Overall, this news has been well received. However, many small sites have worried about the cost of the certificates and the cost of implementation. The good news is, the cost of these certificates aren’t exactly prohibitive, they start from $10 but they can go up to thousands of dollars. $0 is of course much better.

This week, the Electronic Frontier Foundation (EFF) has announced a new initiative to transfer the web from HTTP to HTTPS. Together with a few partners, they are forming a new certificate authority who will be offering SSL certificates beginning the summer of 2015. They’ve named it Let’s Encrypt.

Read their full announcement.

ssl certificate

10 Ways To Master Your Tech & Work (Way) Faster

It may have been mentioned before, but my husband always comments on how quickly I can fly through small tasks on my computer and be done before he even starts typing. Overall the two key areas that let me do that are:

Getting better at touch typing. I began learning to type on a typewriter (yeah – those) since I was oh maybe 12 or 13. My mother had a book on typewriting dating from the 50’s. Every year during school vacation, I’d learn bit by bit. I’m still not as good as mom though, sometimes I stumble over my finger placement badly but it has helped tremendously. Especially when blogging.

Mastering keyboard shortcuts. Yes, it sounds like a ton of work and in the beginning it could be. But here’s the trick. Don’t learn all of them at one time. Learn the basics first. On every operating system, there are basic keyboard commands that work on every single program you have. Things like Ctrl/Cmd+C for copy, Ctrl/Cmd+V for paste, Ctrl/Cmd+X for cut, and Shift+Ctrl/Cmd+Right/Left for highlight should be something you already know if you’ve been computing for anytime. If you don’t, learn it now. You’ll be amazed how much quicker this is.

There are tons of little hacks like these that could shave off seconds here and there. But don’t despise those seconds because they add up quickly when you do them over and over all day long. This video by David Pogue nicely and quickly points out 10 tech tips – many of them, like the tab to move from field to field that I’ve personally mastered and highly recommend you do it too. Some are on the phone. Love the space bar twice thing. Watch it and save yourself some time today.

‘Podcasting Renaissance’ – 5 Tips to Move with the Trend

‘Podcasting Renaissance’ – the fever that has caught the business owners badly. All are after having their own podcasts…rather their own Internet Radio Show.

Well, the reason might be the huge benefits that Podcasting have:

  •   Big or small, all business can use Podcast as a branding platform. Since podcast is simple and inexpensive
  •   Business has the chance to acquire a captivated audience with podcasts. Audiences can listen to the podcasts while keeping themselves busy in some other works.
  •   Podcasts literally echoes your business mantra inside audiences head
  •   Subscription to the podcast will automatically deliver it to your audience compared to emails or newsletters

trendsWill you like to become a podcaster? What will make your website or blog successful in that case? Why do business owners love to use podcasts?

The business owners should steer their venture with the current market trends. Podcasting is a million dollar business since an increased number of professionals have started to enter the game. To set the massive difference in the growth of your brand, business and audience, be the next big Podcaster.

  • Chalk Out a Plan for Podcasting

Podcasting is an excellent platform to share the content and is showing sign of resurgence with the thought leaders entering the Podcasting arenas in recent. (An excellent opportunity to have real good business profits)

If you want to enable a podcast for your business, have a plan and system for success. Podcasting is little difficult in the initial stage, but if you have a consistent approach then you can grow your business with an impact.

Take your podcasts as projects and ensure that they have a defined beginning and an end. Set up a workflow checklist for each episode. Have templates to show emails, follow-ups, pre-recorded intro’s video Screenflow templates, this checklist will help you to stay focused.

  • Focus On the Date You Launch Your Podcast

Do you want your podcast to strike the chord of market with a loud bang? Then consider the launch date. iTunes the latest podcast traffic driver has enabled a feature called: New & Noteworthy. The two top rows forecast the trendy podcasts in session. So from the launch date you have 8 weeks to be the top 100 in New & Noteworthy section in iTunes.

Utilize this 8 weeks, how will you use it? – Release at least three podcasts on the launch day. The first weeks you must reach out to your audience asking them to download all three podcasts, then ask to leave a rating and review.

Simple math works out here: 100 subscribers will have 300 download in the first week and this help you to reach the top 100 in New & Noteworthy section. Once you reach the summit sit and watch your podcasts outperform.

  • Voice Talent Makes Your Podcast Stand Out

Add a flare of professionalism by hiring a professional voice for your podcasts. Record the intro and outro in his or her to set the huge difference in your production value. Key ingredient of a podcast is its host. A talented voice will keep your audience engaged for a longer time. A talented voice can make a crappy content exciting to hear.

  • Podcast Length Is Important

Podcasts should be long enough to cover the essential details, but short enough to keep the note interesting to hear. If you are the sole speaker, then keep the length to fifteen minutes, and to extend the time you can add a few interviews. It is better to keep podcast short so that you do not exhaust the topic.

  • Get People to Visit Your Website or Blog

A podcast can help you to make people come back to your website or blog. While you run the show, remind your audience that they can always come to your website to get access to all the links mentioned in the episode. The listeners can easily browse through those links without playing the podcasts once more. Thus, you will be driving more traffic where all the actions take place. Make your journey easy with the use of redirect links or hub on your site where all your podcast shows stays listed.

Coming to the end of this blog piece, don’t you think to take up podcasting as your brand driver? In many aspects, podcasting is difficult than blogging, but one who hates to write will take up podcasting to make their brand perfectly.

Give it shot, as you have nothing to lose, create and re-create the new or stale content to boost up the traffic chart.

Author’s Bio

Jason Smith is a freelance tax consultant, financial writer (website) and a guest speaker is presently residing in NY. He is keenly interested in changing face of global economy, anything related to tech and social media. As a single dad, he often finds it hard to maintain the work-life balance but still manages to make time for his baby boy, his band and golfing buddies!

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Build Innovation Into Your Team with New Technologies

English: Mission: STS-41-B Film Type: 70mm Tit...

English: Mission: STS-41-B Film Type: 70mm Title: Views of the extravehicular activity during STS 41-B Astronaut Bruce McCandless II, mission specialist, participates in a extra-vehicular activity (EVA), a few meters away from the cabin of the shuttle Challenger. He is using a nitrogen-propelled hand-controlled manned maneuvering unit (MMU). He is performing this EVA without being tethered to the shuttle. The picture shows a cloud view of the earth in the background. (Photo credit: Wikipedia)

I’m always on the lookout for new technology. Not in terms of expensive big-time technology, but everyday little solutions that make my life, and job, easier. Somewhere along the line, though, I realized that I couldn’t test out every piece of technology myself. I enjoy finding new technologies and sharing them with my team, but it just wasn’t sustainable.

That’s when I realized that I could lead my team in finding the best and most useful technologies on the market.

Perhaps you feel the same way. Finding a great piece of technology can really improve your efficiency, but going through the work to find that technology can take forever. For example, I use the easel.ly online infographic tool a lot. It allows me to create clean images or infographics in about half an hour. But do you know how many technologies I had to test drive to find the one that I liked the most? Quite a few.

Once you learn to lead your team in finding these technologies, though, you no longer need to test drive multiple technologies. You can simply ask people on your team what works best. Or (even better) they’ll pass along the technology to you before you even get a chance to ask.

Here’s how to do it.

Share New Technology with Your Team
Make it a point to share a new piece of technology once a week. When you do this, explain how to use the technology and what makes it so important. For example, imagine you found a simple program that allows you to take notes on your computer, but that also syncs those notes to your phone. Teach your team how to use it and explain how you’ve found it useful.

Invite Your Team to Share Technology with You
Let your team know that you’re always searching for the most effective technology on the market. Encourage them to bring new technology to you. You could even set up a submission system and share the technology you like the best in your once-a-week meeting.

Create a Public Forum for Team Members to Share Technology
I suggest creating a chat room that all your employees can use during the day (using any IM services already on the market). Encourage employees to share technologies with each other. Not only will you get to hear about new technologies, but those technologies will also pass a “peer review.” Any technology submitted into the chat room will likely be tested by various employees, giving you a well-rounded view of its effectiveness.

Why is This Important?
Innovation displays itself in many forms, including the way you operate within your business and the technologies you use to do that. When you encourage employees to continually search for the best, and to adapt accordingly, that attitude bleeds over into other areas of their work. If you do this long enough it will become part of your brand. You’ll become known as a leading organization in your field.

Second, you never know what you’re missing. There are too many technologies out there for you to know them all yourself. There could be a much more efficient way of accomplishing your task, and you just don’t know it. Enlisting your employees to seek out better technology increases your chances you’ll actually find it.

This approach gives you the chance of discovering something very useful without investing much time it in. Why not try it today? You might be surprised at what you find.

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How Your Online Brand Can Be Hijacked Overnight And What To Do About It

Let me ask you a question. What do you think, is the cornerstone your brand online? Website design, Your voice, Your product quality and all the other things we talk about here? Well yes, they are of course important and play a part in the make up of your brand but the foundation of all online brands is…

The Domain Name

Photo credit: Sameer Vasta, via Flickr. Some rights reserved.

How credible can Amazon be when every aspect of your marketing from web site to emails and communications said “Amazon” but their web site domain name is “Amazonian.com”? The answer is none. Zero. Instead, they’d look like spammers or people out to steal identities.

It’s the same for small businesses with an online presence. Chances are, you took time choosing the right domain. You spent money and time developing the website, then there are business cards printed, ads run, articles or guest blog posts written that all lead back to your domain. Many of these things send you traffic over time and cannot be stopped even if you wanted it to. We all invest a lot in our web sites so imagine how you’d feel if your domain is hijacked from right under your nose.

It happens. In fact, domain theft is on the rise. There are a variety of ways this is done. The common story is, someone gains control of your domain administrator’s email address. This allows the thief to transfer the domain to their own account. When the transfer is complete, it is pretty much a done deal and a big hassle to get back – that’s if you’re lucky.

At that point, the thief can point the domain to their own web sites and steal everything. Your traffic, your good name, your online presence. It’s devastating.

What can you do about it

Be vigilant. Monitor your own domain names. You can get a free account over at domaintools.com and setup alerts to notify you whenever a change is detected with your domain. Remember, you may not get change notification emails from your own registrar if your email is hijacked so using a third party monitoring tool and having those alerts sent to an alternative address is a good idea.

Watch out for emails that disguise themselves as your registrar. It’s better to log in to your registrar directly instead of clicking links in those emails.

Consider private registration for your bread and butter domains.

Lock your domains. While this alone won’t do the trick when the admin account is compromised but it can help in other types of attempts.

Protect your email accounts. If you use Gmail, turn on two-factor authentication. Make sure you connect to your email accounts securely when using email clients like Outlook, Mail or Thunderbird. Change passwords regularly and it goes without saying, be sure the passwords are different from others and difficult to guess.

When you have a domain online that represents your brand, you have to get serious about this stuff. There’s too much riding on it not to.

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