The term “content marketing” is rather broad because it covers a lot of areas from your blog, to free videos you put up on YouTube, to curation – at least that’s what it means to me. That may be why some of us are confused as to what to do.
Is putting up a blog enough? Should you be blogging a few times a day? Once a day? Several times a day week?
How do you know that you are doing everything you can to maximize the content you put out?
I love grading tools. Not so much because they are accurate. There’s probably not one tool that covers it all and it all depends on what you are measuring. What your goals are. However, they are a pretty good starting to point to ensure you’ve at least got many of the basic stuff covered.
This post on BufferSocial shows us 7 indispensable and free tools to grade your website. Check them out, use it and be sure to act on the reports.