Posts filed under Marketing Category
How To Make Face Time Work For You
Ed Roach Written by Ed Roach
on June 16th, 2009 / 16 Comments / Print this
Technology has changed the face of business in spectacular ways. It has enabled businesses to embrace a greater community, it has increased productivity, and simplified communication. There are so many positives that they would be hard to name here in this post. There is one aspect of technology that I find sad, and that [...]
Start A business For Beer Money!
Ed Roach Written by Ed Roach
on January 30th, 2009 / 3 Comments / Print this
Many of my peers in business are looking for ways to increase their opportunities and help others in the process. One of my fellow charter members of MOOB, (Mind Our Own Business), Marcia Hoeck has put together a telesummit featuring a dozen high profile speakers on being your own boss, throwing up that shingle and [...]
Facts Tell but Stories Sell!!–Tell Me A Story
Jeff Paro Written by Jeff Paro
on January 13th, 2009 / 5 Comments / Print this
Our culture loves a good story. Stories are how information, principles, traditions, historical events have been passed down for generations. Oprah has built a billion dollar mega corporation simply by telling ’stories’ of the human kind. Ronald Reagan, considered by many to be one of the greatest politicians was a master story teller. The unconscious [...]
How to Get Smart Going Mobile!
Ed Roach Written by Ed Roach
on December 10th, 2008 / 6 Comments / Print this
For the past several months I’ve been intrigued by the concept of mobile advertising. I wanted to know how it worked and why would anyone call up an ad? I immediately bought the domain “www.thebrandingexperts” (view this on a Blackberry). The way I look at it is, mobile media is another great avenue [...]
Your Audience Deserves Your Very Best.
Ed Roach Written by Ed Roach
on December 1st, 2008 / 18 Comments / Print this
My wife and I were out with friends recently and talk of my recent art exhibit came up. I paint in watercolor, and I held a studio Christmas show. (www.EdRoachWatercolors.com) My friends and my wife all thought I had blown an opportunity to sell a certain painting to a guest. They remarked how the guest [...]
Brand Common Sense in 5 Easy Steps
Ed Roach Written by Ed Roach
on November 23rd, 2008 / 9 Comments / Print this
It’s a little late to think about buying a parachute when you’re going down in flames. Businesses that chose to ignore their brands and marketing to save a few dollars are now scrambling to try and and fend off their inevitable demise. Have you ever noticed that many in the retail world, both large and [...]
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