How To Engage In Content Marketing Like the Big Boys Do

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the opportunity to put any myths to bed as well. If a customer takes your eBook, you then have their undivided attention. They are actively seeking the information you are providing. Ebooks are great because not only are they typically a quick read, you also have the ability to put live links in place to bring in other resources for them to enjoy. Maybe send them to your website for more information.

If you move into eBooks you are actively participating in content marketing. This type of marketing is hugely influential online right now. Content marketing is massively desirable to the search engines. Ebooks are fresh valuable content. You can use it in so many ways. If you’re trying to grow your list, you can use it as an email harvester. Offer it to customers who give up their email to possess it. You can use it to influence the way people view you. It shows your authenticity. I try at every turn to show customers what I know and how it can help them.

Once you write one eBook, I can assure you, you’ll write more. There’s a large payoff, when people care about what you say. We all have an audience, most of us are unaware. Take the benefit of a doubt and try one small eBook. Email it to all your existing customers. I think you’ll be pleasantly surprised by the outcome. It will show your thought leadership. They will appreciate the education. Many I’m betting assume what you do or at the very least under estimate the full extent of your services. Consider an eBook for each service. Develop it into a series.

If you also do public speaking having an eBook, to draw attention to, gives your listening audience a reason to visit your website. Direct them to a landing page where they can get your latest eBook for FREE. On the front end make it look like the cover of a book. The graphic and message should resonate with whom your speaking. If you get enough ebooks together over time, you could put them all together and do a hardcopy book. I call my book of tips – “101 Branding Tips.” I refer to it as my 114 page brochure. (http://www.edroachbrand.com/) it’s unconventional but is always well received. As content marketing suggests, it’s all about valuable information that customers are looking for. It all follows the mantra of give before you get. NEVER use this platform to sell directly. As you write your content, try your best to not write an ad. It’s tempting, but i suggest you resist the urge. Once you first experience the reaction to authoring content, it’s value will be apparent. 

5 Tips to Get Your Podcast Started Fast

‘Podcasting Renaissance’ – the fever that has caught the business owners badly. All are after having their own podcasts…rather their own Internet Radio Show.

Well, the reason might be the huge benefits that Podcasting have:

  •   Big or small, all business can use Podcast as a branding platform. Since podcast is simple and inexpensive
  •   Business has the chance to acquire a captivated audience with podcasts. Audiences can listen to the podcasts while keeping themselves busy in some other works.
  •   Podcasts literally echoes your business mantra inside audiences head
  •   Subscription to the podcast will automatically deliver it to your audience compared to emails or newsletters

trendsWill you like to become a podcaster? What will make your website or blog successful in that case? Why do business owners love to use podcasts?

The business owners should steer their venture with the current market trends. Podcasting is a million dollar business since an increased number of professionals have started to enter the game. To set the massive difference in the growth of your brand, business and audience, be the next big Podcaster.

Chalk Out a Plan for Podcasting

Podcasting is an excellent platform to share the content and is showing sign of resurgence with the thought leaders entering the Podcasting arenas in recent. (An excellent opportunity to have real good business profits)

If you want to enable a podcast for your business, have a plan and system for success. Podcasting is little difficult in the initial stage, but if you have a consistent approach then you can grow your business with an impact.

Take your podcasts as projects and ensure that they have a defined beginning and an end. Set up a workflow checklist for each episode. Have templates to show emails, follow-ups, pre-recorded intro’s video Screenflow templates, this checklist will help you to stay focused.

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Focus On the Date You Launch Your Podcast

Do you want your podcast to strike the chord of market with a loud bang? Then consider the launch date. iTunes the latest podcast traffic driver has enabled a feature called: New & Noteworthy. The two top rows forecast the trendy podcasts in session. So from the launch date you have 8 weeks to be the top 100 in New & Noteworthy section in iTunes.

Utilize this 8 weeks, how will you use it? – Release at least three podcasts on the launch day. The first weeks you must reach out to your audience asking them to download all three podcasts, then ask to leave a rating and review.

Simple math works out here: 100 subscribers will have 300 download in the first week and this help you to reach the top 100 in New & Noteworthy section. Once you reach the summit sit and watch your podcasts outperform.

Voice Talent Makes Your Podcast Stand Out

Add a flare of professionalism by hiring a professional voice for your podcasts. Record the intro and outro in his or her to set the huge difference in your production value. Key ingredient of a podcast is its host. A talented voice will keep your audience engaged for a longer time. A talented voice can make a crappy content exciting to hear.

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Podcast Length Is Important

Podcasts should be long enough to cover the essential details, but short enough to keep the note interesting to hear. If you are the sole speaker, then keep the length to fifteen minutes, and to extend the time you can add a few interviews. It is better to keep podcast short so that you do not exhaust the topic.

Get People to Visit Your Website or Blog

A podcast can help you to make people come back to your website or blog. While you run the show, remind your audience that they can always come to your website to get access to all the links mentioned in the episode. The listeners can easily browse through those links without playing the podcasts once more. Thus, you will be driving more traffic where all the actions take place. Make your journey easy with the use of redirect links or hub on your site where all your podcast shows stays listed.

Coming to the end of this blog piece, don’t you think to take up podcasting as your brand driver? In many aspects, podcasting is difficult than blogging, but one who hates to write will take up podcasting to make their brand perfectly.

Give it shot, as you have nothing to lose, create and re-create the new or stale content to boost up the traffic chart.

Author’s Bio

Jason Smith is a freelance tax consultant, financial writer (website) and a guest speaker is presently residing in NY. He is keenly interested in changing face of global economy, anything related to tech and social media. As a single dad, he often finds it hard to maintain the work-life balance but still manages to make time for his baby boy, his band and golfing buddies!

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Don’t Copy Your Competitor.

copy cat brandThis afternoon I passed no fewer than 4 trucking company vehicles all sporting corporate logos that had a swish icon. They were either horizonal or vertical, red or blue. I’m sure if we check back with each of these companies, none of the images existed before Nike and their swoosh became synonymous. I imagine none of these companies realize that being a follower does nothing to strengthen their brands but rather strengthens the leader because of the similarities of image.

A lot of business people think wrongly that if they use a swoosh in their logos they will be on their way to fame and fortune. Let’s face it, Nike has worked very hard since it’s beginning to develop a brand that builds a strong active relationship with it’s customers. Their icon could have been a box – it is the association in the customers mind that is important. As Nike grew, it’s icon came to represent it. Much as Target and Apple are doing. Because of the reputation Nike has built, the association with the swoosh icon is strong and has cache because of it. Not the other way around.

Develop your brands to “Lead not follow.™” Differentiation is the goal, with it come the rewards.

Translation Services For Small Business

In today’s global economy, you may be missing out on multiple market segments by not using a professional translation service. You might think targeting an international audience is only essential to big businesses. In fact, it’s even more important for smaller companies to break into the global marketplace.

If you wish to expand your business, you’ll need to ensure that your branding efforts reach beyond local and national boundaries. Spreading your message to the rest of the world requires clear communication in a multitude of languages.

This is where a professional translation service comes in. Don’t be tempted to rely on translation software when crafting important documents or your company’s website. Software only translates word for word in very literal terms.

Only a human well-versed in translation can pick up on the subtle nuances and colloquialisms that are sure to appear. Translation software may also be unable to comprehend and translate industry-specific terms. It’s easy to see how this could be a problem for many companies.

While interpreters are required for person-to-person bilingual conversations, a professional translation service is invaluable in the creation of catalogues, correspondence, contracts and marketing plans. The right translation consultant may even be able to advise your business on whether a contract is culturally suitable for a particular marketplace.

Assistance with business documents is key, but a well-crafted globally-oriented website is of equal importance. What better way to reach an international marketplace than a site that can be viewed in multiple languages? Anyone who leaves your website because it’s unavailable in his or her native tongue is a potential customer lost.

A website available in several languages will impress English speakers as well. Although a business needn’t be large to offer multiple languages, it conveys diversity and the appearance of a multinational company. No one needs to know that your business isn’t a corporate giant…yet.

It’s easy to see why hiring a professional translation service is well worth the investment. Experienced, certified translators are well-equipped to handle complex documents, sometimes even in obscure languages. A team of seasoned professionals should understand not only the words to be translated, but the cultural differences between them.

Myriad examples of poor translation can be found across the Internet. Often, companies buy translation software in a bid to save money. The results are disastrous, with glaring grammatical errors or missed nuances that completely alter the original meaning.

Don’t make the mistake of cutting corners by hiring an inexperienced freelance translator. Being multilingual doesn’t necessarily equate to an adequately thorough understanding of the target language. Such a lapse in hiring judgment can jeopardize your company’s hard-won reputation.

The initial expense of hiring a professional translation service may seem high, but the cost of creating a solid international presence is well worth the investment. Hiring an experienced team of professionals pays off in the form of increased business, maximisation of your marketing budget and a boost to your company’s sterling reputation.

Resource:
You can find out more about how translation services can benefit your business at Codex Global Limited.

Branding Your Kids – the next BIG thing?

I’ve got these good friends of mine who live in Kentucky. It has been a pretty traumatic summer waiting for college season to arrive. You see, they just sent their only child off to his first year of University. They are so very proud of him. He didn’t have any scholarships, well-placed contacts, or remarkable grades – he achieved his first real goal in life thanks in some part to branding.

His folks are colleagues of mine in the branding world. When the family gathered around the supper table, and prepared themselves to go through the groups of university brochures and browse the impressive websites, it wasn’t lost on them that they would also have to pitch their son to the universities. He would have to be branded. It would be an enlightening experience for him, and an assurance to them (the parents) that he put his best effort into getting accepted into his school of choice.

His resume wasn’t your typical binder containing exactly what would be requested but a more visual and intuitive presentation. His brand was polished, and it showed. Here are some of their branding highlights:

• His brand values were defined much like any great brand.They explained his commitment to these values and how they compliment the school and their value systems.

• His brand personality was visually presented using a “vision board.” This board contained words, pictures, colors, anything that portrayed his ‘personality’. His colors were used consistently through the presentation.

• His differentiator was his passion for the school. He chose them. His life goals matched their scholastic mandate.

• His visual image (or logo if you will) was designed to strike an emotion with the reader, who would no doubt judge their son on first impressions, not unlike the business world. Photos were designed to display his pleasant disposition and vigor of youth. He was a classic example of “their ideal student.”

• To further cement a favorable impression his personal interests and social skills were detailed to help establish a good profile.

• Aligning all his best attributes, their son refined his brand and enjoyed a boost in confidence. He realized a positive benefit with the genuine opportunities in defining his brand, aligning all his best attributes.

• He gathered favorable testimonials to his good character and included them to attest to his brand.

These were the main ingredients in their recipe to brand their offspring. Essentially branding your college student is another form of personal branding. The visual topper to this was a large branding board that visually showed everything about “his brand.” One glance at this board and you see his brand instantly. Since a picture is more powerful than the written word, this huge effort made it’s desired impression … he was accepted into his first school of choice. His confidence in himself helped him land on the student paper the first day on campus with a photo assignment. His passion you see is photo journalism.

His brand succeeded and gave him a powerful advantage. It’s his job now to make it better every day to help in his quest for glory.

Dork Your Brand!

You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub down the street. Who needs all those consultants and brand gurus when you can keep your hard-earned beer money and find the cheapest student or cousin to spin your magic.

Well I’m here to make your day and save you tons ‘o dough by giving you ten ways to “DORK YOUR BRAND!”

1) Don’t even think about being consistent with your image. The trick here is to have one logo on your stationary, another variation on your signs and when you do a trade show, something homemade would be outstanding.

2) Brand values – frankly that’s for pansies. Just do what it takes to get the business. View those people you have to walk on to succeed as mere stepping stones. Don’t concern yourself with your reputation.

3) Find the perfect opportunity to blend in with what your competition is doing. If they are doing great then they must be on to something. “More of the same,” I always say to Dorks. You don’t want to risk standing out, you might be discovered for who you really are. There’s probably more money running with the pack anyway.

4) Did you know that you can get a logo designed online for free? That’s right, no need to worry about demographics, first impressions, market share or what ever. Image is for movie stars, your running a bizness. The less things cost – more for you, right?

5) Don’t ask – don’t tell. You’re only looking for trouble asking your stake holders what they think.

6) Are you going to one of them trade shows. Stay away from a professional presentation and get yourself one of those free folding tables and dress it up with blue skirting like all the other dorks. We’re blending in again, that’s the ticket. (Now you’re catching on).

7) And while you’re at the show, and you want to catch a stare or two, don’t waste your cash on relevant materials promoting a unique message – get yourself a booth bunny! Hey sex sells and even if hurts your brand – what’s the harm in a little fun.

8.)Keep dropping your price until you are the lowest price in your bizness. Don’t let nobody beat you.

9) Don’t bother trying to forge relationships with customers. Let’s face it, you’ve probably got enough friends, and besides they’d probably expect you to pick up the tab.

10) When the phone rings, it’s not important how your staff answers it – just be glad it’s ringing. There’s no point wasting friendly on some Nancy just looking for the cheapest deal.

Well that’s the branding game in a nut shell. One thing I can guarantee you is, if you decide to “Dork Your Brand”, you will make one business person very happy…

…that person is your leading competitor.

This article was inspired by SBB commenter Steve, over at Pinnacle Displays, and Nichpreneur Michelle for encouraging us.

THE introvert’s guide to selling

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean time all of the reluctant sales people out there, have to do they best they can with the few sale skills they have.

For the past few months I’ve been in touch with several reluctant sales people from around the world, and we’ve been sharing tips and techniques that has made selling a little bit easier. None of these contacts are Anthony Robbins clones or Dale Carnegie wannabe’s, BUT the one thing they did have in common was that they are introverts in an extroverts world. They’re tired of the books on sales that assume you love to put yourself out there.

So guess what? I’ve taken this valuable conversation and put them together in a little eBook that I am giving away for the asking. It was a pleasure putting together this information because of the insight it gave me. This is my first offering in the eBook realm. I call the effort, “The Reluctant Salesperson: An Introvert’s Guide to Selling.”

If you see fit to add this eBook to your reading, I’d love it, if you’d drop back here and let me know what you think. One thing about blogging that I find immensely gratifying is the breadth of opinion – all of it with the goal of helping all of us improve how we do business.

…for all the reluctant sales people who may be too shy to drop by my site and pick up a copy, I don’t mind if you get a friend to do it for you.

All the best.

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