Posts filed under SEO and SEM Category

Pay Per Click (PPC)-Why You Should Care?

Written by Jeff Paro
on May 16th, 2008 / 5 Comments / Print this

If you aren’t actively marketing for local search prospects, you are missing out big time.
With close to 300 million searches per day, there is no denying that people use search engines. But do they use them when looking for local products and services?
There is an abundance of public data suggesting that as high as 80% [...]

Ten Website Conversion Tips

Written by Robert Kingston
on May 12th, 2008 / 6 Comments / Print this

From my work, I notice a lot of businesses think that throwing money at advertising is what they need to get more customers. Sure it’ll help, but why waste your money when you can convert more leads for less cash? Out of the research I’ve done and my own experience, here are a few checkpoints [...]

Brand Values In A Recession

Written by Ed Roach
on March 30th, 2008 / 4 Comments / Print this

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation - a model of cultural adaption.

He essentially outlines four directions the corporate [...]

Branding Your Business Through SEO

Written by Kevin Levi
on September 5th, 2007 / 4 Comments / Print this

Here is an interview I did recently with with Joe Balestrino of www.MR-SEO.com:
Kevin: How did you come up with MR-SEO.com?
Joe: I had just started my small business, focused on search engine optimization and knew I wanted to come up with a name that would be memorable and would help me brand my business. [...]

How To Guarantee Showing Up In Google

Written by Krishna De
on May 17th, 2007 / 2 Comments / Print this

You might recall the article by Kevin recently where he asked should we brand our company or oursleves.
Personally I encourage my clients to build three distinctive but interconnected brands:

their corporate brand
their employer brand
their personal brand

As you are thinking of naming your company, it is critical to consider the vision of success for the business. For [...]

This Guy Is Responsible For My Small Business Having A Number One Google Ranking

Written by Yaro
on May 4th, 2007 / 2 Comments / Print this

Many years ago I launched my first serious small business, BetterEdit.com. For the first few years it was a tough hard slog to get new clients. My marketing was okay, but it was very labor intensive since it focused on placing posters at university campuses to promote the editing service. If I didn’t put up [...]