Posts filed under Branding Category

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THE introvert’s guide to selling

Ed Roach Written by Ed Roach
on July 23rd, 2008 / 11 Comments / Print this

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean [...]

How to Make Brand Champions.

Ed Roach Written by Ed Roach
on July 15th, 2008 / 2 Comments / Print this

How many times has an existing customers asked you if you also do this or that? Your employees - how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag [...]

People - ya gotta love ‘em!

Ed Roach Written by Ed Roach
on July 3rd, 2008 / 7 Comments / Print this

If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media.
I regularly drop into blogs and business [...]

Is your competition luring you off-track?

Drew McLellan Written by Drew McLellan
on June 30th, 2008 / 3 Comments / Print this

Have you ever had the experience of driving along, paying attention to something off in the horizon and next thing you know, you’ve driven to that spot? And it wasn’t where you meant to go?
The same phenomenon can happen in your business. Most business owners I met pay a lot of attention to [...]

Put Your Wrench On The Branding Team

Ed Roach Written by Ed Roach
on June 27th, 2008 / 5 Comments / Print this

So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]

Make Sure The Pluses Exceed The Pain

Drew McLellan Written by Drew McLellan
on June 20th, 2008 / 7 Comments / Print this

I can remember being a little kid and going with my mom as she changed from one bank to another. There was a display table in the lobby covered with stadium blankets, an AM/FM radio/alarm clock, an umbrella, a camping flashlight and a bunch of other cool stuff.
Free gifts or incentives for changing banks.
Back [...]

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