Posted on February 01, 2010 by Ed Roach

Brand peeves are those things you hate about other company’s brands. It could be copying icons, such as the Nike swoosh. Maybe it’s using well known music classics in commercials. Maybe you hate logoed merchandise. It doesn’t matter what it is, I just want to give you an opportunity to get it off your chest. [...]

Posted on January 06, 2010 by Ed Roach

I’ve written a lot about branding small to medium size enterprises over the last several years. I’m sure that many of my readers here at Small Business Branding and my branding blog (Brand Corral) wrestle daily with what to do to strengthen their brands. Most SME’s have very little resources to spend on brand issues. [...]

Posted on December 27, 2009 by Ed Roach

Whew! I guess we made it through the year. Looking back at 2009, were any of your fears realized? Was your apprehension worse than your reality? I have to admit I came through it with barely a scratch. (maybe a few bumps and bruises) Every new year presents unique challenges. The one main strategy I [...]

Posted on December 08, 2009 by Ed Roach

Frankly – you’re greater than that!
In my Brand Consulting side of things, “Our people make the difference” is the by far the most common answer to my question – “Exactly what is it that makes you different from your competition?” Let’s be honest every company’s employee pool has talent and they do a great [...]

Posted on November 29, 2009 by Ed Roach

With all the talk in the media in regard to retailers deep discounting their wares, where does this leave small independent retailers?
For one thing it provides an opportunity to step up the customer relationship. Large corporations cannot turn on a dime due to their size and complexity.
SME’s (small to medium enterprises) on the other hand [...]

Posted on September 16, 2009 by Ed Roach

Summer is coming to an end soon. To some businesses it is the end of their third quarter. Many of us consider it a time to buckle down and forge ahead. Vacation season is behind us and we can count the number of rounds of golf that lie before us. Of interest to venders of [...]