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Podcast Alert - A Million Dollar Interview

Vera Raposo Written by Vera Raposo
on July 25th, 2008 / Leave a Comment / Print this

Yaro Starak (the previous owner of this blog) is launching his Blog Mastermind Program. I’ve been listening to his program via the IRiver I received from him in the mail a while ago. I have to be honest to say that I have listened to only a few of the audios as I’ve been busy [...]

THE introvert’s guide to selling

Ed Roach Written by Ed Roach
on July 23rd, 2008 / 7 Comments / Print this

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean [...]

Are You Providing Customer-Focused Service?

Vera Raposo Written by Vera Raposo
on July 22nd, 2008 / 6 Comments / Print this

Are you providing customer-focused service?
This guest post today is by Bill Hogg, www.billhogg.ca
Recently I had to go to a local collision repair shop for an estimate for some repair work on my car. I was sent to this particular shop by my insurance company for a quote, but was told I could have the actual [...]

Always Go The Extra Mile

Vera Raposo Written by Vera Raposo
on July 18th, 2008 / 3 Comments / Print this

Always go the Extra Mile
Guest post by Bill Hogg of www.billhogg.ca
Recently MarketingProfs sent out a note about going the extra mile. In it they referenced an article (Giving Firms an ‘E’ for Effort: Consumer Responses to High-Effort Firms) by Andrea C. Morales, assistant professor of marketing at the Marshall School of Business, University of Southern [...]

You Can’t Create Cool…can you?

Drew McLellan Written by Drew McLellan
on July 16th, 2008 / 8 Comments / Print this

Let’s face it. Everyone is envious of Apple right now. They were the king of cool with the iPod. But then they got out cooled. By the iPhone.
Who doesn’t want to be the iPod or iPhone of their industry?
But that’s the rub. The more you chase cool, the less likely [...]

How to Make Brand Champions.

Ed Roach Written by Ed Roach
on July 15th, 2008 / 2 Comments / Print this

How many times has an existing customers asked you if you also do this or that? Your employees - how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag [...]

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